Mrs. Shepherd assumed the role of Senior Vice President, Customer Experience in March 2022, serving as caretaker of the brand and voice of customer experience across all facets of the company. Since joining Duluth Trading in 2019, Mrs. Shepherd took on successively greater responsibility of the company’s marketing, ecommerce, customer analytics, and merchandising functions. Prior to joining Duluth Trading, she served as Senior Director of Marketing for The Buckle, a leading specialty retailer in fashion apparel. Previously, she spent 15 years at Cabela’s in a variety of leadership roles across Marketing, Advertising, Creative and Brand, most recently serving as Senior Director of Marketing (Brand Marketing, Category Merchandising, Omni-channel Planning, and Store Marketing). She earned a B.S. degree in Communications/Marketing from Oklahoma Christian University in 1999.