Document and Entity Information - USD ($) $ in Millions	12 Months Ended
Document and Entity Information - USD ($) $ in Millions	Jan. 28, 2018	Mar. 15, 2018	Jul. 30, 2017
Document Information [Line Items]
Document Type	10-K
Amendment Flag	false
Document Period End Date	Jan. 28, 2018
Document Fiscal Year Focus	2018
Document Fiscal Period Focus	FY
Trading Symbol	dlth
Entity Registrant Name	DULUTH HOLDINGS INC.
Entity Central Index Key	0001649744
Current Fiscal Year End Date	--01-28
Entity Well-known Seasoned Issuer	No
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Filer Category	Accelerated Filer
Entity Public Float			$ 183.5
Class A common stock [Member]
Document Information [Line Items]
Entity Common Stock, Shares Outstanding		3,364,200
Class B common stock [Member]
Document Information [Line Items]
Entity Common Stock, Shares Outstanding		29,219,249

Consolidated Balance Sheets - USD ($) $ in Thousands	Jan. 28, 2018	Jan. 29, 2017
Current Assets:
Cash	$ 2,865	$ 24,042
Accounts receivable	52	45
Other receivables	273	349
Inventory, less reserve for excess and obsolete items of $1,866 and $1,242, respectively	89,548	70,368
Prepaid expenses	7,642	4,860
Deferred catalog costs	1,446	1,582
Total current assets	101,826	101,246
Property and equipment, net	109,705	52,432
Restricted cash	4,218	1,435
Available-for-sale security	6,323
Goodwill	402	402
Other assets, net	628	452
Total assets	223,102	155,967
Current liabilities:
Trade accounts payable	17,320	9,330
Accrued expenses and other current liabilities	25,261	19,822
Income taxes payable	7,631	5,225
Current maturities of long-term debt	84	742
Total current liabilities	50,296	35,119
Finance lease obligations under build-to-suit leases	26,578	3,349
Long-term debt, less current maturities	1,424	35
Deferred rent obligations, less current maturities	3,355	2,109
Deferred tax liabilities	2,100	1,567
Total liabilities	83,753	42,179
Commitments and contingencies
Shareholders’ equity:
Preferred stock, no par value; 10,000 shares authorized; no shares issued or outstanding as of January 28, 2018 and January 29, 2017
Treasury stock, at cost; 3 and 0 shares as of January 28, 2018 and January 29, 2017, respectively	(57)
Capital stock	88,043	86,446
Retained earnings	48,084	24,733
Total shareholders' equity of Duluth Holdings Inc.	136,070	111,179
Noncontrolling interest	3,279	2,609
Total shareholders' equity	139,349	113,788
Total liabilities and shareholders' equity	223,102	155,967
Class A common stock [Member]
Shareholders’ equity:
Common stock
Class B common stock [Member]
Shareholders’ equity:
Common stock

Consolidated Balance Sheets (Parenthetical) - USD ($) $ in Thousands	Jan. 28, 2018	Jan. 29, 2017
Reserve for excess and obsolete items	$ 1,866	$ 1,242
Preferred stock, par value	$ 0	$ 0
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Treasury stock, shares	3,000	0
Class A common stock [Member]
Common stock, par value	$ 0	$ 0
Common stock, shares authorized	10,000,000	10,000,000
Common stock, shares issued	3,364,000	3,364,000
Common stock, shares outstanding	3,364,000	3,364,000
Class B common stock [Member]
Common stock, par value	$ 0	$ 0
Common stock, shares authorized	200,000,000	200,000,000
Common stock, shares issued	29,101,000	29,012,000
Common stock, shares outstanding	29,098,000	29,012,000

Consolidated Statements of Operations - USD ($) shares in Thousands	12 Months Ended
	Jan. 28, 2018	Jan. 29, 2017	Jan. 31, 2016
Net sales	$ 471,447,000	$ 376,116,000	$ 304,157,000
Cost of goods sold (excluding depreciation and amortization)	210,428,000	161,970,000	130,636,000
Gross profit	261,019,000	214,146,000	173,521,000
Selling, general and administrative expenses	223,947,000	179,145,000	144,371,000
Operating income	37,072,000	35,001,000	29,150,000
Interest expense	1,988,000	194,000	306,000
Other income, net	421,000	247,000	181,000
Income before income taxes	35,505,000	35,054,000	29,025,000
Income tax expense	11,878,000	13,525,000.0	1,339,000
Net income	23,627,000	21,529,000	27,686,000
Less: Net income attributable to noncontrolling interest	276,000	214,000	247,000
Net income attributable to controlling interest	$ 23,351,000	$ 21,315,000	27,439,000
Pro forma net income information [Member]
Income before income taxes			28,778,000
Income tax expense			11,511,000
Net income attributable to controlling interest			$ 17,267,000
Class A and Class B common stock
Basic earnings per share (Class A and Class B):
Weighted average shares of common stock outstanding, Basic	31,853	31,527	25,250
Net income per share attributable to controlling interest, Basic	$ 0.73	$ 0.68	$ 1.09
Diluted earnings per share (Class A and Class B):
Weighted average shares and equivalents outstanding, Diluted	32,285	32,249	25,978
Net income per share attributable to controlling interest, Diluted	$ 0.72	$ 0.66	$ 1.06
Class A and Class B common stock \| Pro forma net income information [Member]
Basic earnings per share (Class A and Class B):
Net income per share attributable to controlling interest, Basic			0.68
Diluted earnings per share (Class A and Class B):
Net income per share attributable to controlling interest, Diluted			$ 0.66

Consolidated Statements of Comprehensive Income - USD ($) $ in Thousands	12 Months Ended
	Jan. 28, 2018	Jan. 29, 2017	Jan. 31, 2016
Consolidated Statements of Comprehensive Income [Abstract]
Net income	$ 23,627	$ 21,529	$ 27,686
Other comprehensive income:
Change in value of interest rate swap agreement		27	18
Comprehensive income	23,627	21,556	27,704
Comprehensive income attributable to noncontrolling interest	276	214	247
Comprehensive income attributable to controlling interest	$ 23,351	$ 21,342	$ 27,457

Consolidated Statement of Shareholders’ Equity - USD ($) shares in Thousands, $ in Thousands	Capital stock [Member]	Treasury stock [Member]	Retained earnings [Member]	Accumulated other comprehensive loss [Member]	Noncontrolling interest in variable interest entities [Member]	Total
Beginning balance at Feb. 01, 2015	$ 802		$ 36,025	$ (45)	$ 1,480	$ 38,262
Beginning balance (in shares) at Feb. 01, 2015	24,062
Issuance of common stock, shares	587
Issuance of common stock in initial public offering, net of costs	$ 83,923					83,923
Issuance of common stock in initial public offering, net of costs, shares	7,667
Amortization of stock-based compensation	$ 664		56			720
Capital contributions					344	344
Distributions			(60,077)		(390)	(60,467)
Net income			27,439		247	27,686
Change in value of interest rate swap agreement				18		18
Ending balance (in shares) at Jan. 31, 2016	32,316
Ending balance at Jan. 31, 2016	$ 85,389		3,443	(27)	1,681	90,486
Issuance of common stock, shares	60
Amortization of stock-based compensation	$ 1,057		167			1,224
Capital contributions					744	744
Distributions			(192)		(30)	(222)
Net income			21,315		214	21,529
Change in value of interest rate swap agreement				$ 27		27
Ending balance (in shares) at Jan. 29, 2017	32,376
Ending balance at Jan. 29, 2017	$ 86,446		24,733		2,609	113,788
Issuance of common stock, shares	110
Restricted stock forfeitures, shares	(21)
Amortization of stock-based compensation	$ 1,597					1,597
Restricted stock surrendered for taxes		$ (57)				(57)
Restricted stock surrendered for taxes, shares	(3)
Capital contributions					794	794
Distributions					(400)	(400)
Net income			23,351		276	23,627
Ending balance (in shares) at Jan. 28, 2018	32,462
Ending balance at Jan. 28, 2018	$ 88,043	$ (57)	$ 48,084		$ 3,279	$ 139,349

Consolidated Statements of Cash Flows - USD ($) $ in Thousands	12 Months Ended
	Jan. 28, 2018	Jan. 29, 2017	Jan. 31, 2016
Cash flows from operating activities:
Net income	$ 23,627	$ 21,529	$ 27,686
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization	7,330	4,698	2,837
Amortization of stock-based compensation	1,597	1,224	720
Deferred income taxes	533	1,536	31
Loss on disposal of property and equipment	2	3	5
Changes in operating assets and liabilities:
Accounts receivable	(7)	(25)	(3)
Other receivables	76	(273)	(2)
Inventory	(17,553)	(14,446)	(13,623)
Prepaid expense	(2,320)	(1,177)	(967)
Deferred catalog costs	419	1,472	1,502
Trade accounts payable	6,363	(2,962)	(5,544)
Income taxes payable	2,406	3,917	1,308
Accrued expenses and deferred rent obligations	7,395	4,757	264
Net cash provided by operating activities	29,868	20,253	14,214
Cash flows from investing activities:
Purchases of property and equipment	(46,464)	(28,672)	(7,306)
Purchase of available-for-sale security	(6,323)
Change in restricted cash	(2,783)	(1,435)
Purchases of other assets	(235)	(234)	(56)
Net cash used in investing activities	(55,805)	(30,341)	(7,362)
Cash flows from financing activities:
Net proceeds from initial public offering			83,923
Proceeds from line of credit	88,898	25,385	102,862
Payments on line of credit	(88,898)	(25,385)	(103,462)
Proceeds from long term debt	800		47,100
Payments on long term debt	(54)	(4,226)	(46,899)
Payments on capital lease obligations	(15)	(20)	(261)
Proceeds from finance lease obligations	3,949
Payments on finance lease obligations under build-to-suit leases	(321)	(19)
Distributions to shareholders		(192)	(60,077)
Shares withheld for tax payments on vested restricted stock	(57)
Distributions to holders of noncontrolling interest in variable interest entity	(400)	(30)	(390)
Capital contributions to variable interest entity	794	744	344
Other	64
Net cash provided by (used in) financing activities	4,760	(3,743)	23,140
Increase (Decrease) in cash	(21,177)	(13,831)	29,992
Cash at beginning of period	24,042	37,873	7,881
Cash at end of period	2,865	24,042	37,873
Supplemental disclosure of cash flow information
Interest paid	1,848	185	301
Income taxes paid	9,002	6,698
Supplemental disclosure of non-cash information
Property and equipment acquired under build-to-suit leases	19,537	3,369
Unpaid liability to acquire property and equipment	$ 2,028	$ 3,485	$ 112

Nature of Operations and Basis of Presentation	12 Months Ended
Nature of Operations and Basis of Presentation	Jan. 28, 2018
Nature of Operations and Basis of Presentation [Abstract]
Nature of Operations and Basis of Presentation	1. NATURE OF OPERATIONS AND BASIS OF PRESENTATION Nature of Operations Duluth Holdings Inc. (“Duluth Trading” or the “Company”), a Wisconsin corporation, is a lifestyle brand of men’s and women’s casual wear, workwear and accessories sold exclusively through the Company’s own direct and retail channels. The direct segment, consisting of the Company’s website and catalogs, offers products nationwide. In 2010, the Company added retail to its omnichannel platform with the opening of its first store. Since then, Duluth Trading has expanded its retail presence, and as of January 28, 2018, the Company operated 28 retail stores and three outlet stores. The Company’s products are marketed under the Duluth Trading Company brand, with the majority of products being exclusively developed and sold as Duluth Trading branded merchandise. The Company has two classes of authorized common stock: Class A common stock and Class B common stock. The rights of holders of Class A common stock and Class B common stock are identical, except for voting and conversion rights. Each share of Class A common stock is entitled to ten votes per share and is convertible at any time into one share of Class B common stock. Each share of Class B common stock is entitled to one vote per share. The Company’s Class B common stock trades on the NASDAQ Global Select Market under the symbol “DLTH.” On November 25, 2015, the Company converted from an “S” corporation to a “C” corporation for federal income tax purposes under Section 1362 of the Internal Revenue Code of 1986, as amended (the “Code”), and the Company completed its initial public offering (“IPO”). The Company issued and sold 7,666,667 shares of its Class B common stock, which includes 1,000,000 shares of Class B common stock issued pursuant to the underwriters’ option to purchase additional shares, at a price of $12.00 per share, less the underwriting discount. The Company received net proceeds of approximately $83.9 million after deducting the underwriting discount of $6.4 million and related fees and expenses of approximately $1.7 million. The Company used $46.6 million of the net proceeds from the IPO to pay the total final distribution of 100% of the cumulative undistributed taxable earnings to its then existing shareholders from the date of its formation through the date of termination of its “S” corporation status. Basis of Presentation The consolidated financial statements are prepared in accordance with U.S. Generally Accepted Accounting Principles (“U.S. GAAP”). All intercompany balances and transactions have been eliminated. The Company’s fiscal year ends on the Sunday nearest to January 31 of the following year. Fiscal 2017, 2016 and 2015 ended on January 28, 2018, January 29, 2017, and January 31, 2016, respectively, and were all 52-week periods. Seasonality of Business The Company’s business is affected by the pattern of seasonality common to most retail apparel businesses. Historically, the Company has recognized a significant portion of its revenue and operating profit in the fourth fiscal quarter of each year as a result of increased sales during the holiday season. Unaudited Pro Forma Net Income Information For the year ended January 31, 2016, the unaudited pro forma net income information gives effect to the conversion of the Company to a “C” corporation on November 25, 2015. Prior to such conversion, the Company was an “S” corporation and generally not subject to income taxes. The pro forma net income, therefore, includes an adjustment for income tax expense on the income attributable to controlling interest as if the Company had been a “C” corporation as of February 4, 2013 at an assumed combined federal, state and local effective tax rate of 40%, which approximates the calculated statutory rate for each period. No pro forma income tax expense was calculated on the income attributable to noncontrolling interest because this entity did not convert to a “C” corporation. For the year ended January 31, 2016, the unaudited pro forma basic and diluted net income per share of Class A and Class B common stock is computed using the unaudited pro forma net income, as discussed above.

Summary of Significant Accounting Policies

12 Months Ended

Jan. 28, 2018

Summary of Significant Accounting Policies [Abstract]

Summary of Significant Accounting Policies

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principles of Consolidation

The accompanying consolidated financial statements include the accounts of the parent, Duluth Holdings Inc., and its wholly-owned subsidiary, Duluth Trading Company, LLC. Effective October 3, 2016, Duluth Trading Company, LLC was dissolved and no longer consolidated, which did not impact the Company’s consolidated financial statements. The Company also consolidates Schlecht Retail Ventures LLC (“SRV”) as a variable interest entity (see Note 5 “Variable Interest Entities”).

Use of Estimates

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Revenue Recognition

The Company recognizes revenue when the following four criteria are met:

persuasive evidence of an arrangement exists;

title has passed to the customer;

the sales price is fixed and determinable and no further obligation exists; and

collectability is reasonably assured.

These criteria are met upon customer receipt of the product (for direct sales) or at the point of sale (for retail store transactions). At the time of revenue recognition, the Company provides for estimated costs that may be incurred for product warranties and sales returns. A liability is recognized at the time a gift card is sold, and revenue is recognized at the time the gift card is redeemed for merchandise.

Cost of Goods Sold and Selling, General and Administrative Expenses

The following table illustrates the primary costs classified in cost of goods sold and selling, general and administrative expenses:


Cost of Goods Sold		Selling, General and Administrative Expenses
	Direct cost of purchased merchandise		Payroll and payroll-related expenses
	Inventory shrinkage and inventory adjustments due to obsolescence		Third party logistics ("3PL")
	Inbound freight		Occupancy expenses related to stores and operations at the Company's headquarters, including utilities
	Freight from the Company's distribution centers to its stores		Depreciation and amortization
			Advertising expenses, including television advertising, catalog production and mailing and print advertising costs
			Freight associated with shipping product to customers
			Consulting and professional fees

Deferred Catalog and Advertising Expenses

The Company’s direct-response advertising consists of producing, printing and mailing catalogs, which are capitalized as deferred catalog costs and amortized over the expected term of the related revenue stream (generally three to five months from the date catalogs are mailed). The Company’s non-direct response advertising costs are expensed as they are incurred. Non-direct response advertising costs primarily consist of billboards, web marketing programs, and radio and television advertisements.

Catalog and advertising expenses were $88.6 million, $78.5 million and $65.2 million for fiscal 2017, fiscal 2016 and fiscal 2015, respectively.

Shipping and Processing

Shipping and processing revenue generated from customer orders has been classified as a component of net sales. Shipping and processing expense, including handling expense, has been classified as a component of selling, general and administrative expenses. The Company incurred shipping and processing expenses of $28.1 million, $24.3 million and $20.4 million for fiscal 2017, fiscal 2016 and fiscal 2015, respectively.

Income Taxes

Prior to November 25, 2015, the Company was taxed as an “S” corporation for income tax purposes under section 1362 of the Code, and therefore was not subject to federal and state income taxes. On November 25, 2015, the Company’s “S” corporation status terminated and the Company became subject to corporate-level federal and state income taxes at prevailing corporate rates.

As a result of the conversion, effective November 25, 2015, the Company accounts for income taxes and related accounts using the liability method in accordance with ASC Topic 740, Income Taxes (“ASC 740”). Under ASC 740, the Company accrues income taxes payable or refundable and recognizes deferred tax assets and liabilities based on differences between U.S. GAAP and tax bases of assets and liabilities. The Company measures deferred tax assets and liabilities using enacted tax rates in effect for the years in which the differences are expected to reverse, and recognizes the effect of a change in enacted rates in the period of enactment. A valuation allowance is established if it is more likely than not that some portion or all of the deferred income tax asset will not be realized.

The Company establishes assets and liabilities for uncertain tax positions taken or expected to be taken in income tax returns, using a more-likely-than-not recognition threshold. The Company recognizes penalties and interest related to uncertain tax positions as income tax expense. See Note 8 “Income Taxes,” of these Notes to Consolidated Financial Statements for further discussion.

Concentrations of Credit Risk

Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash. At various times during the year, the Company has certain cash balances deposited in financial institutions in excess of federally insured limits. The Company has not experienced any losses in such accounts and management believes it is not exposed to any significant credit risk.

Restricted Cash

The Company’s restricted cash is held in an escrow account and is used to pay some portion of the construction loans entered into by the third party landlords (the “Landlords”) in connection with some of the Company’s retail store leases. The restricted cash is disbursed based on the escrow agreement entered into by and among the Landlords, the Company and the escrow agent.

Significant Suppliers

The Company’s principal supplier of inventory accounted for 50%, 51% and 54% of total inventory expenditures in fiscal 2017, fiscal 2016 and fiscal 2015, respectively. The Company also had a second supplier that accounted for 18%, 21% and 17% of total inventory expenditures in fiscal 2017, fiscal 2016 and fiscal 2015, respectively.

Inventory Valuation

Inventory, consisting of purchased product, is valued at the lower of cost and net realizable value, under the first-in, first-out method.

Property and Equipment

Property and equipment consist of the following:



	January 28, 2018		January 29, 2017
(in thousands)
Land and land improvements	$	3,055	$	2,986
Leasehold improvements		20,985		12,752
Buildings		33,906		16,178
Vehicles		177		177
Warehouse equipment		5,850		3,939
Office equipment and furniture		22,161		11,125
Computer equipment		3,573		2,509
Software		7,540		6,659
		97,247		56,325
Accumulated depreciation and amortization		(22,739)		(15,529)
		74,508		40,796
Construction in progress		35,197		11,636
Property and equipment, net	$	109,705	$	52,432

The Company recorded depreciation expense of $7.3 million, $4.6 million and $2.8 million for fiscal 2017, fiscal 2016 and fiscal 2015, respectively. The Company expenses all routine repair and maintenance costs that do not extend the estimated useful life of the asset.

Property and equipment are carried at cost and are generally depreciated using the straight-line method over the estimated useful lives. Leasehold improvements are depreciated over the shorter of the lease term or estimated useful life. Depreciable lives by major classification are as follows:



	Years
Land improvements	15	-	40
Leasehold improvements	3	-	15
Buildings			39
Vehicles	5	-	10
Warehouse equipment	5	-	15
Office equipment and furniture	3	-	10
Computer equipment	3	-	5
Software	3	-	5

Build-to-Suit Lease

The Company may at times be involved in the construction of stores to be leased by the Company and, depending on the extent to which the Company is involved, the Company may be deemed the owner of the leased premises for accounting purposes during the store construction period. For leases that the Company is deemed the owner of the property during the construction period, upon commencement of the construction project, the Company is required to capitalize the cash and non-cash assets contributed by the landlord for construction as property and equipment on the Company’s Consolidated Balance Sheets. Upon the completion of the construction project, the Company performs an analysis on the lease to determine if the Company qualifies for sale-leaseback treatment. For those qualifying leases, the finance lease obligation and the associated property and equipment are removed and the difference is reclassified to either prepaid or deferred rent and amortized over the lease term as an increase or decrease to rent expense. If the lease does not qualify for sale-leaseback treatment, the finance lease obligation is amortized over the lease term based on the rent payments in the lease agreement and the associated property and equipment are depreciated over the estimated useful life.

As of January 28, 2018, and January 29, 2017, the Company capitalized $36.5 million and $6.6 million in property and equipment, respectively, and $0.3 million and $0.01 million in accumulated depreciation, respectively, and recorded a $26.6 million and a $3.3 million non-current liability, respectively, related to build-to-suit lease transactions in which the Company is considered the owner for accounting purposes.

Goodwill

Goodwill represents the excess of purchase price over the fair value of net assets acquired. ASC Topic 350, Intangibles-Goodwill and Other, requires that goodwill be tested for impairment annually, or more often if an event or circumstance indicates that an impairment loss may have been incurred. The Company’s management uses its judgment in assessing whether goodwill may have become impaired between annual impairment tests. Indicators such as unexpected adverse business conditions, economic factors, competitive activities, loss of key personnel and acts by governments may signal that an asset has become impaired.

Total goodwill is reported in the Company’s direct segment. Management performed a qualitative assessment of goodwill as of December 31, 2017, 2016 and 2015, and determined that it was more likely than not that the fair value of the Company was greater than its carrying amount; as such, no further evaluation of goodwill was deemed necessary. No impairment was recognized for the years ended January 28, 2018, January 29, 2017, or January 31, 2016.

Other Assets

Other assets include loan origination fees, trade names and other non-current assets which are amortized over their estimated useful lives ranging from three to fifteen years. Other assets also include security deposits required by certain of the Company’s lease agreements and prepaid expenses which are not expected to be amortized within the next 12 months. Amortization expense was $0.1 million for each fiscal 2017, fiscal 2016 and fiscal 2015. Accumulated amortization was $0.3 million and $0.2 million as of January 28, 2018 and January 29, 2017, respectively.

Scheduled future amortization of amortizable other assets are as follows as of January 28, 2018:



Fiscal year
(in thousands)
2018	$	29
2019		26
2020		22
2021		21
2022		20
Thereafter		80
	$	198

Impairment of Long-Lived Assets

The Company’s long-lived assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount may not be recoverable. If the sum of the expected undiscounted cash flows is less than the carrying value of the related asset or group of assets, a loss is recognized for the difference between the fair value and the carrying value of the asset or group of assets. Such analyses necessarily involve judgment.

For fiscal 2017, fiscal 2016 and fiscal 2015, management did not identify any events or changes in circumstances that indicated the potential impairment of long-lived assets.

Deferred Rent Obligation

Certain of the Company’s operating lease agreements contain provisions for future rent increases, a rent free period, and/or a period in which rental payments are reduced (abated). For each such agreement, the total amount of rental payments due over the lease term is being charged to rent expense on the straight-line method over the term of the lease. The difference between rent expense recorded and the amount paid is charged to deferred rent obligations, the current portion of which is included in accrued other expenses in the consolidated balance sheets.

Store Pre-opening Costs

Store pre-opening costs are expensed as incurred and are included in selling, general and administrative expenses.

Stock-Based Compensation

In connection with the IPO, the Company adopted the 2015 Equity Incentive Plan of Duluth Holdings Inc. (“2015 Plan”), which provides compensation alternatives such as stock options, shares, restricted stock, restricted stock units, deferred stock and performance share units, using or based on the Company’s Class B common stock. At the time of adoption, the Company reserved 1,614,631 shares of Class B common stock for the issuance of awards under the 2015 Plan. On the first day of the first four fiscal years following the IPO, the number of shares reserved for future issuance under the 2015 Plan will increase by 1.25% of the number of Class A and Class B common stock outstanding on the last day of the immediately preceding fiscal year. On January 29, 2018, the number of Class B common stock available for future issuance under the 2015 Plan was 2,653,439 shares.

The Company accounts for its stock-based compensation plan in accordance with ASC Topic 718, Stock Compensation, which requires the Company to measure all share-based payments at grant date fair value and recognize the cost over the requisite service period of the award. Restricted stock issued to board members generally vests over a period of one year. Restricted stock issued to key employees and executives typically vests over a period of two to five years based on the terms for each individual award. The fair value of the restricted stock is determined based on the market value of the Company’s Class B common stock on the grant date. Restricted stock forfeitures are recognized as incurred.

For restricted stock awards granted prior to the Company’s IPO, the fair value of the Company’s Class B common stock was calculated by an independent third party and was estimated by taking the average of the results of applying discounted cash flow and market comparable analyses. This value was then discounted due to the lack of marketability and liquidity of the restricted stock.

Total stock compensation expense associated with restricted stock recognized by the Company was $1.6 million, $1.2 million and $0.7 million for fiscal 2017, fiscal 2016 and fiscal 2015, respectively, and is included in selling, general and administrative expenses on the Consolidated Statements of Operations.

The following is a summary of the activity in the Company’s non-vested restricted stock during the years ended January 28, 2018, January, 29, 2017, and January 31, 2016:



		Weighted average
		grant date
		fair value
	Shares	per share
Outstanding at February 1, 2015	246,708	$	1.67
Granted	587,769		3.78
Vested	(38,124)		3.35
Outstanding at January 31, 2016	796,353		3.15
Granted	59,814		23.41
Vested	(61,455)		7.52
Outstanding at January 29, 2017	794,712		4.34
Granted	110,878		19.54
Vested	(347,825)		3.04
Forfeited	(21,294)		22.31
Outstanding at January 28, 2018	536,471	$	7.60

At January 28, 2018, the Company had unrecognized compensation expense of $2.1 million related to the restricted stock awards, which is expected to be recognized over a weighted average period of 1.8 years.

Taxes Collected from Customers

The Company presents all non-income government-assessed taxes (sales, use and value-added taxes) collected from its customers and remitted to governmental agencies on a net basis (excluded from revenue) in its consolidated financial statements.

Other Comprehensive Income or Loss

Other comprehensive income or loss represents the change in equity from non-shareholder or non-member transactions, which is not included in the statements of earnings but is reported as a separate component of shareholders’ equity. For fiscal 2016 and fiscal 2015, other comprehensive income or loss consists of changes in the fair value of the Company’s interest rate swap agreements.

Fair Value Measurements

ASC Topic 820, Fair Value Measurements and Disclosures (“ASC 820”), defines fair value as the price that would be received to sell an asset, or paid to transfer a liability, in an orderly transaction between market participants at the measurement date (i.e., an exit price). The exit price is based on the amount that the holder of the asset or liability would receive or need to pay in an actual transaction (or in a hypothetical transaction if an actual transaction does not exist) at the measurement date. ASC 820 describes a fair value hierarchy based on three levels of inputs that may be used to measure fair value, of which the first two are considered observable and the last unobservable, as follows:

Level 1 – Quoted prices in active markets for identical assets or liabilities.

Level 2 – Inputs other than Level 1 that are observable, either directly or indirectly, such as quoted prices for similar assets or liabilities; quoted prices in markets that not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.

Level 3 – Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.

The carrying values of cash, accounts receivable, accounts payable and long-term obligations approximate fair value. The carrying value of goodwill and intangible assets are tested annually, or more frequently if an event occurs that indicates an impairment loss may have been incurred, using fair value measurements with unobservable inputs (Level 3). The carrying value of the Company's available-for-sale security was valued based on a discounted cash flow method (Level 3).

January 28, 2018

January 29, 2017

Cost or

Gross

Amortized

Unrealized

Estimated

Cost

Gains

Losses

Fair Value

(in thousands)

Level 3 security:

Corporate trust

6,323

—

6,323

—

The following table presents the future receipts related to the Company’s available-for-sale security by contractual maturity as of January 28, 2018. Cost and estimated fair value are equal.


	Estimated
	Fair Value
(in thousands)
Within one year	$	28
After one year through five years		739
After five years through ten years		1,208
After ten years		4,348
Total	$	6,323

Debt and Lines of Credit

12 Months Ended

Jan. 28, 2018

Debt and Lines of Credit [Abstract]

Debt and Lines of Credit

3. DEBT AND LINES OF CREDIT

Debt consists of the following:



	January 28, 2018		January 29, 2017
(in thousands)
SRV Mortgage Term A Note	$	690	$	727
SRV Mortgage Term B Note		783		—
Capitalized lease obligations		35		50
	$	1,508	$	777
Less: current maturities		(84)		(742)
Long-term debt	$	1,424	$	35

Schlecht Retail Ventures LLC

SRV entered into a mortgage note (“SRV Term A Note”) with an original balance of $0.8 million. The SRV Term A Note was scheduled to mature in September 2017 and required monthly payments of $3,300 plus interest at 3.1%, with a final balloon payment due in September 2017. On July 20, 2017, SRV refinanced the SRV Term A Note, which extended the maturity date to September 2022, with a final balloon payment in September 2022, and changed the interest rate to 3.69%. The required monthly payments of $3,300 did not change.

On July 20, 2017, SRV entered into a mortgage note (“SRV Term B Note”) with an original balance of $0.8 million. The SRV Term B Note matures in September 2022 and requires monthly payments of $3,300 plus interest at 3.69%, with a final balloon payment in September 2022.

The SRV Term A Note and SRV Term B Note are guaranteed by the Company’s majority shareholder and collateralized by certain real property owned by SRV in Mt. Horeb, Wisconsin.

Line of Credit

On September 29, 2017, the Company entered into a first amendment to the Amended and Restated Loan Agreement dated as of October 7, 2016 (the “Amended and Restated Agreement”), providing for borrowing availability of up to $60.0 million from September 29, 2017 through July 31, 2019. Effective November 1, 2017, the Company entered into a second amendment to the Amended and Restated Agreement, providing for borrowing availability of up to $80.0 million from November 1, 2017 through December 31, 2017 and borrowing availability of up to $60.0 million from January 1, 2018 through July 31, 2019. The Amended and Restated Agreement matures on July 31, 2019, and bears interest, payable monthly, at a rate equal to the adjusted LIBOR rate, as defined in the Amended and Restated Agreement (effective rate of 2.8% at January 28, 2018). The Amended and Restated Agreement is secured by essentially all Company assets and requires the Company to maintain compliance with certain financial and non-financial covenants, including minimum tangible net worth and a minimum trailing twelve month EBITDA. In addition, the Amended and Restated Agreement does not contain borrowing base limits.

As of January 28, 2018 and for the fiscal year then ended, the Company was in compliance with all financial and non-financial covenants for all debts discussed above.

Future principal maturities of all debt including capital leases are as follows as of January 28, 2018:



Fiscal year
(in thousands)
2018	$	84
2019		86
2020		86
2021		86
2022		86
Thereafter		1,080
	$	1,508

Accrued Expenses and Other Current Liabilities

12 Months Ended

Jan. 28, 2018

Accrued Expenses and Other Current Liabilities [Abstract]

Accrued Expenses and Other Current Liabilities

4. ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES

Accrued expenses and other current liabilities consist of the following:


	January 28, 2018		January 29, 2017
(in thousands)
Salaries and benefits	$	5,370	$	3,885
Deferred revenue		7,285		5,590
Freight		4,062		1,574
Product returns		1,080		1,088
Catalog costs		839		556
Unpaid purchases of property & equipment		2,028		3,485
Accrued advertising		1,011		1,060
Other		3,586		2,584
Total accrued expenses and other current liabilities	$	25,261	$	19,822

Variable Interest Entities

12 Months Ended

Jan. 28, 2018

Variable Interest Entities [Abstract]

Variable Interest Entities

5. VARIABLE INTEREST ENTITIES

Based upon the criteria set forth in ASC 810, Consolidation, the Company has determined that it was the primary beneficiary of one variable interest entity (“VIE”) as of January 28, 2018 and January 29, 2017, as the Company absorbs significant economics of the entity and has the power to direct the activities that are considered most significant to the entity.

The Company leases certain retail store facilities and office buildings from SRV, a VIE whose primary purpose and activity is to own this real property. SRV is a Wisconsin limited liability company that is owned by the majority shareholder of the Company. The Company considers itself the primary beneficiary for SRV as the Company is expected to receive a majority of SRV’s expected residual returns based on the activity of SRV. As the Company is the primary beneficiary, it consolidates SRV and the leases are eliminated in consolidation.

The consolidated balance sheets include the following amounts as a result of the consolidation of SRV:



	January 28, 2018		January 29, 2017
(in thousands)
Cash	$	655	$	139
Other receivables		10		9
Property and equipment, net		4,114		3,248
Other assets, net		53		5
Total assets	$	4,832	$	3,401

Other current liabilities	$	160	$	792
Long-term debt		1,393		—
Noncontrolling interest in VIE		3,279		2,609
Total liabilities and shareholders' equity	$	4,832	$	3,401

The real property owned by SRV is collateral for SRV’s 2017 Notes (see Note 3 “Debt and Lines of Credit”).

On August 18, 2017, the Company entered into a lease agreement with TRI Holdings, LLC (“TRI”), the developer of the Company’s future headquarters in Mt. Horeb, Wisconsin. The Company expects to take occupancy of the future headquarters on November 1, 2018. The Company determined it had a variable interest in TRI, however, the Company does not consolidate TRI, as the Company is not the primary beneficiary. In conjunction with the lease, the Company invested $6.3 million in a trust (see Note 2 Summary of Significant Accounting Policies under the header Fair Value Measurements) that loaned funds to TRI for the construction of the Company’s future headquarters. The Company does not consolidate the trust as the Company is not the primary beneficiary.

The Company does not consolidate Schlecht Port Washington LLC (“SPW”) because the Company is not the primary beneficiary.

Earnings Per Share

12 Months Ended

Jan. 28, 2018

Earnings Per Share [Abstract]

Earnings Per Share

6. EARNINGS PER SHARE

Earnings per share is computed under the provisions of ASC 260, Earnings Per Share. Basic earnings per share is based on the weighted average number of common shares outstanding for the period. Diluted earnings per share is based on the weighted average number of common shares plus the effect of dilutive potential common shares outstanding during the period using the treasury stock method. Dilutive potential common shares include outstanding restricted stock. The reconciliation of the numerator and denominator of the basic and diluted earnings per share calculation is as follows:



	Fiscal Year Ended
	January 28, 2018		January 29, 2017		January 31, 2016
(in thousands, except per share data)
Numerator - net income attributable to controlling interest	$	23,351	$	21,315	$	27,439
Denominator - weighted average shares (Class A and Class B)
Basic		31,853		31,527		25,250
Dilutive shares		432		722		728
Diluted		32,285		32,249		25,978
Earnings per share (Class A and Class B)
Basic	$	0.73	$	0.68	$	1.09
Diluted	$	0.72	$	0.66	$	1.06

Segment Reporting

12 Months Ended

Jan. 28, 2018

Segment Reporting [Abstract]

Segment Reporting

7. SEGMENT REPORTING

The Company has two operating segments, which are also its reportable segments: direct and retail. The direct segment includes revenues from the Company’s website and catalogs. The retail segment includes revenues from the Company’s retail and outlet stores. These two operating segments are components of the Company for which separate financial information is available and for which operating results are evaluated on a regular basis by the chief operating decision maker in deciding how to allocate resources and in assessing performance of the segments.

Income tax expense, and corporate expenses, which include but are not limited to: human resources, legal, finance, information technology, design and other corporate related expenses, are included in the Company’s direct segment. Interest expense, depreciation and amortization, and property and equipment expenditures, are recognized in each respective segment. Advertising expenses are generally included in the Company’s direct segment, except for specific store advertising, which is included in the Company’s retail segment.

Net sales by product is not presented because providing the information is impracticable. Net sales outside of the United States were insignificant. Variable allocations of assets are not made for segment reporting. The Company does not have any assets outside of the United States.

Segment information is presented in the following tables:



	Fiscal Year Ended
	January 28, 2018		January 29, 2017		January 31, 2016
(in thousands)
Net sales
Direct	$	330,940	$	309,674	$	266,341
Retail		140,507		66,442		37,816
Total net sales	$	471,447	$	376,116	$	304,157
Operating income
Direct	$	13,247	$	24,458	$	21,031
Retail		23,825		10,543		8,119
Total operating income		37,072		35,001		29,150
Interest expense		1,988		194		306
Other income, net		421		247		181
Income before income taxes	$	35,505	$	35,054	$	29,025

Segment total assets



	January 28, 2018		January 29, 2017
(in thousands)
Direct	$	133,866	$	115,239
Retail		89,236		40,728
Total assets at period end	$	223,102	$	155,967

Segment depreciation and amortization



	Fiscal Year Ended
	January 28, 2018		January 29, 2017		January 31, 2016
(in thousands)
Direct	$	2,855	$	2,763	$	1,786
Retail		4,475		1,935		1,051
Total depreciation and amortization	$	7,330	$	4,698	$	2,837

Segment capital expenditures



	Fiscal Year Ended
	January 28, 2018		January 29, 2017		January 31, 2016
(in thousands)
Direct	$	10,813	$	13,307	$	3,550
Retail		35,651		15,365		3,756
Total capital expenditures	$	46,464	$	28,672	$	7,306

Income Taxes

12 Months Ended

Jan. 28, 2018

Income Taxes [Abstract]

Income Taxes

8. INCOME TAXES

On November 25, 2015, the Company’s “S” corporation status terminated and the Company became subject to corporate-level federal and state income taxes at prevailing corporate rates.

On December 22, 2017, the United States enacted significant changes to the U.S. tax law following the passage and signing of H.R.1, “An Act to Provide for Reconciliation Pursuant to Titles II and V of the Concurrent Resolution on the Budget for Fiscal Year 2018” (the “Tax Act”) (previously known as “The Tax Cuts and Jobs Act”). The Tax Act significantly revised the U.S. corporate income tax regime by, among other things, lowering the corporate tax rate from 35% to 21%.

The permanent reduction to the U.S. federal corporate income tax rate from 35% to 21% is effective January 1, 2018 (the “Effective Date”). When a U.S. federal tax rate change occurs during a fiscal year, taxpayers are required to compute a weighted daily average rate for the fiscal year of enactment. As a result of the Tax Act, the Company has calculated a U.S. federal statutory corporate income tax rate of 33.9% for the fiscal year 2017. The U.S. federal statutory corporate income tax rate of 33.9% is the weighted daily average rate between the pre-enactment U.S. federal statutory tax rate of 35% applicable to the Company’s current fiscal year prior to the Effective Date and the post-enactment U.S. federal statutory tax rate of 21% applicable from January 1 to January 28 of 2018. The Company expects the U.S. federal statutory rate to be 21% for fiscal years beginning after January 28, 2018.

On December 22, 2017, the SEC issued Staff Accounting Bulletin 118 (“SAB 118”). SAB 118 expresses views of the staff of the SEC regarding ASC Topic 740, Income Taxes (“ASC 740”) in the reporting period that includes the enactment date of the Tax Act. The SEC staff issuing SAB 118 (the “Staff”) recognized that a registrant’s review of certain income tax effects of the Tax Act may be incomplete at the time financial statements are issued for the reporting period that includes the enactment date, including interim periods therein. The Staff’s view of the enactment of the Tax Act has been developed considering the principles of ASC Topic 805, Business Combinations, which addresses the accounting for certain items in a business combination for which the accounting is incomplete upon issuance of the financial statements that include the reporting period in which the business combination occurs. Specifically, the Staff provides that the accounting guidance in ASC Topic 805 may be analogized to the accounting for impacts of the Tax Act. If a company does not have the necessary information available, prepared or analyzed for certain income tax effects of the Tax Act, SAB 118 allows a company to report provisional numbers and adjust those amounts during the measurement period not to extend beyond one year. For the year ended January 28, 2018, the Company has recorded all known and estimable impacts of the Tax Act that are effective for fiscal year 2017. Future adjustments will be recorded as discrete adjustments to income tax expense in the period in which those adjustments become estimable and/or are finalized.

Accordingly, the Company’s income tax provision as of January 28, 2018 reflects (i) the current year impacts of the Tax Act on the estimated annual effective tax rate and (ii) the following discrete items resulting directly from the enactment of the Tax Act based on the information available, prepared, or analyzed (including computations) in reasonable detail. The net benefit on U.S. deferred tax assets and liabilities for the year ended January 28, 2018 was $1.5 million.

The components of income tax expense were as follows:


	Fiscal Year Ended


	January 28, 2018		January 29, 2017		January 31, 2016
(in thousands)
Current:
Federal	$	9,118	$	10,009	$	1,114
State		2,227		1,980		194
		11,345		11,989		1,308
Deferred:
Federal		658		1,496		100
State		(125)		40		(69)
		533		1,536		31
Total income tax expense	$	11,878	$	13,525	$	1,339

The reconciliation of income tax expense to the amount computed at the federal statutory rate was as follows:


	Fiscal Year Ended

	January 28, 2018				January 29, 2017				January 31, 2016
(in thousands)
Federal taxes at statutory rate	$	11,939	33.9	%	$	12,194	35.0	%	$	10,073	35.0	%
Tax effect of earnings not subject to federal income tax due to "S" corporation status		—	—	%		—	—	%		(8,952)	(31.1)	%
Statutory rate change		(1,510)	(4.3)	%		—	—	%		—	—	%
State and local income taxes, net of federal benefit		1,410	4.0	%		1,315	3.8	%		124	0.4	%
Impact of change in tax status		—	—	%		—	—	%		94	0.3	%
Other		39	0.1	%		16	0.1	%		—	—	%
Total income tax expense	$	11,878	33.7	%	$	13,525	38.9	%	$	1,339	4.6	%

As a result of the conversion to a “C” corporation, the Company recorded an increase in net deferred tax liabilities of $0.1 million and a one-time deferred tax expense of $0.1 million during the fourth quarter of fiscal 2015.

Deferred income taxes reflect the net tax effects of temporary differences between U.S. GAAP and tax bases of assets and liabilities. Significant components of deferred tax assets and liabilities were as follows:



	January 28, 2018		January 29, 2017
(in thousands)
Deferred tax assets:
Returns allowance	$	281	$	424
Uniform capitalization		723		754
Inventory		485		484
Deferred rent		935		902
Accruals		7,902		2,128
Stock-based compensation		158		—
Advance payments		386		267
Total deferred tax assets		10,870		4,959

Deferred tax liabilities:
Property and equipment		12,174		5,130
Stock-based compensation		—		227
Prepaid expenses		734		1,069
Goodwill and intangibles		62		100
Total deferred tax liabilities		12,970		6,526
Net deferred tax liabilities	$	2,100	$	1,567

Uncertain Tax Positions

As of January 28, 2018 and January 29, 2017, there were no material unrecognized tax benefits. The Company does not anticipate that there will be a material change in the balance of the unrecognized tax benefits in the next 12 months. Any interest and penalties related to uncertain tax positions are recorded in income tax expense. There were no amounts recorded as tax expense for interest or penalties for the years ended January 28, 2018, January 29, 2017, and January 31, 2016.

The Company files income tax returns in the United States federal jurisdiction and in various state jurisdictions. Federal tax returns for tax years beginning January 1, 2014, and state tax returns for tax years beginning January 1, 2013, are open for examination.

Leases

12 Months Ended

Jan. 28, 2018

Leases [Abstract]

Leases

9. LEASES

The Company is party to non-cancellable operating leases. Store leases generally have initial lease terms ranging from five to fifteen years with renewal options on substantially the same terms and conditions as the original leases.

The Company leases retail space in Port Washington, Wisconsin, from SPW, which is owned by the majority shareholder of the Company. The lease expires in December 2023 and is accounted for as an operating lease. The Company has the option to renew the lease for one additional five-year period under substantially the same terms. The lease provides for base monthly payments of $10,600 beginning in October 2013 and effective January 2015, monthly payments increase by 2% annually. As of January 28, 2017, the base monthly payment was $11,500. Rental expense was $0.1 million for fiscal 2017, fiscal 2016 and fiscal 2015.

Future minimum lease payments under the non-cancellable operating leases are as follows as of January 28, 2017:



	Related
Fiscal year	party		Other		Total
(in thousands)
2018	$	133	$	10,030	$	10,163
2019		147		11,988		12,135
2020		144		11,526		11,670
2021		147		10,840		10,987
2022		149		10,956		11,105
Thereafter		136		85,828		85,964
Total future minimum lease payments	$	856	$	141,168	$	142,024

Total rent expense under non-cancellable operating leases was $5.5 million, $3.5 million and $1.7 million for fiscal 2017, fiscal 2016 and fiscal 2015, respectively.

Retirement Plan	12 Months Ended
Retirement Plan	Jan. 28, 2018
Retirement Plan [Abstract]
Retirement Plan	11. RETIREMENT PLAN The Company has a contributory 401(k) profit sharing plan (the “Plan”) which covers all employees who have attained age 21 and who have met minimum service requirements. The Company makes quarterly non-discretionary “safe harbor” matching contributions to the Plan equal to 100% of the basic contribution made by each participant on the first 3% of his or her compensation plus 50% of the basic contribution made by each participant on the next 2% of his or her compensation. The Company is also permitted to make discretionary profit sharing contributions to the Plan. There were no profit sharing contributions for the plan year ended December 31, 2017, 2016 and 2015. The Company’s total expenses under the Plan were $0.8 million, $0.6 million and $0.5 million for fiscal 2017, fiscal 2016 and fiscal 2015, respectively.

Commitments And Contingencies	12 Months Ended
Commitments And Contingencies	Jan. 28, 2018
Commitments And Contingencies [Abstract]
Commitments And Contingencies	12. COMMITMENTS AND CONTINGENCIES From time to time, the Company becomes involved in lawsuits and other claims arising from its ordinary course of business. Because of the uncertainties related to the incurrence, amount and range of loss on any pending litigation or claim, management is currently unable to predict the ultimate outcome of any litigation or claim, determine whether a liability has been incurred or make an estimate of the reasonably possible liability that could result from an unfavorable outcome. Management believes, after considering a number of factors and the nature of any outstanding litigation or claims, that the outcome will not have a material effect upon the Company’s results of operations, financial condition or cash flows. However, because of the unpredictable nature of these matters, the Company cannot provide any assurances regarding the outcome of any litigation or claim to which it is a party or the impact on it of an adverse ruling in such matters.

Quarterly Financial Data (Unaudited)

12 Months Ended

Jan. 28, 2018

Quarterly Financial Data (Unaudited) [Abstract]

Quarterly Financial Data (Unaudited)

13. QUARTERLY FINANCIAL DATA (UNAUDITED)



	Fiscal 2017
	First Quarter		% of Net Sales	Second Quarter		% of Net Sales	Third Quarter		% of Net Sales	Fourth Quarter		% of Net Sales
(in thousands, except earnings per share)
Net sales	$	83,687	100.0%	$	86,226	100.0%	$	83,729	100.0%	$	217,805	100.0%
Gross profit		48,643	58.1%		48,923	56.7%		47,427	56.6%		116,026	53.3%
Operating income (loss)		749	0.9%		7,389	8.6%		(612)	-0.7%		29,546	13.6%
Net income (loss) attributable to controlling interest		355	0.4%		4,284	5.0%		(816)	-1.0%		19,528	9.0%
Basic earnings (loss) per share attributable to controlling interest (Class A and Class B)		0.01			0.13			(0.03)			0.61
Diluted earnings (loss) per share attributable to controlling interest (Class A and Class B)		0.01			0.13			(0.03)			0.60



	Fiscal 2016
	First Quarter		% of Net Sales	Second Quarter		% of Net Sales	Third Quarter		% of Net Sales	Fourth Quarter		% of Net Sales
(in thousands, except earnings per share)
Net sales	$	68,632	100.0%	$	65,823	100.0%	$	67,008	100.0%	$	174,653	100.0%
Gross profit		39,691	57.8%		38,922	59.1%		38,748	57.8%		96,785	55.4%
Operating income		5,341	7.8%		5,986	9.1%		819	1.2%		22,855	13.1%
Net income attributable to controlling interest		3,241	4.7%		3,619	5.5%		462	0.7%		13,993	8.0%
Basic earnings per share attributable to controlling interest (Class A and Class B)		0.10			0.11			0.01			0.44
Diluted earnings per share attributable to controlling interest (Class A and Class B)		0.10			0.11			0.01			0.43

Recent Accounting Pronouncements	12 Months Ended
Recent Accounting Pronouncements	Jan. 28, 2018
Recent Accounting Pronouncements [Abstract]
Recent Accounting Pronouncements	14. RECENT ACCOUNTING PRONOUNCEMENTS Recently Adopted Accounting Pronouncements Simplifying the Measurement of Inventory In July 2015, the FASB issued Accounting Standards Update No. 2015-11, Simplifying the Measurement of Inventory (Topic 330) (“ASU 2015-11”), which changes the measurement principle for inventory from the lower of cost or market to the lower of cost and net realizable value. Net realizable value is defined as the “estimated selling prices in the ordinary course of business, less reasonably predictable costs of completion, disposal and transportation.” ASU 2015-11 eliminates the guidance that entities consider replacement cost or net realizable value less an approximately normal profit margin in the subsequent measurement of inventory when cost is determined on a first-in, first-out or average cost basis. The provisions of ASU 2015-11 are effective for public entities with fiscal years beginning after December 15, 2016, and interim periods within those fiscal years, with early adoption permitted. The Company adopted ASU 2015-11 as of January 30, 2017, the first day of the Company’s fiscal year 2017, and there was no significant impact to the Company’s consolidated financial statements. Recently Issued Accounting Pronouncements Not Yet Adopted Revenue from Contracts with Customers In May 2014, the FASB issued Accounting Standards Update No. 2014-09, Revenue from Contracts with Customers (Topic 606) (“ASU 2014-09”), which supersedes the revenue recognition requirements in ASC Topic 605, Revenue Recognition. ASU 2014-09 requires revenue recognition to depict the transfer of goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. The new revenue recognition model requires identifying the contract, identifying the performance obligations, determining the transaction price, allocating the transaction price to performance obligations and recognizing the revenue upon satisfaction of the performance obligations. ASU 2014-09 also requires additional disclosure about the nature, amount, timing and uncertainty of revenue and cash flows arising from customer contracts, including significant judgments and changes in judgments, and assets recognized from costs incurred to obtain or fulfill a contract. ASU 2014-09 can be applied either on a retrospective basis to each prior reporting period presented or a modified retrospective basis with the cumulative effect of initial adoption reflected as an adjustment to open retained earnings. On July 9, 2015, the FASB deferred the effective date of ASU 2014-09 for one year. ASU 2014-09 is effective for annual reporting periods beginning after December 15, 2017. Accordingly, the Company adopted ASU 2014-09 on January 29, 2018, the first day of the Company’s first quarter for the fiscal year ending February 3, 2019, the Company’s fiscal year 2018. The Company adopted ASU 2014-09 on a modified retrospective basis. Based on the Company’s analysis to date, the Company expects a change in revenue recognition for its direct sales, such that, revenues on direct sales will be recognized upon shipment as opposed to current recognition upon delivery. Revenue recognition relative to retail sales is not expected to vary from current recognition. The Company expects to expense the cost of catalogs upon mailing as opposed to deferring the cost and amortizing the expense over a three to five month period. Finally, the Company expects its balance sheet will be grossed up to present an asset for recovery, separately from inventory and a refund liability related to sales returns. The Company continues to evaluate the new disclosure requirements of ASU 2014-09 on its consolidated financial statements. Financial Instruments In January 2016, the FASB issued Accounting Standards Update No. 2016-01, Financial Instruments (Subtopic 825-10) (“ASU 2016-01”), which amends various aspects of the recognition, measurement, presentation, and disclosure for financial instruments. The most significant impact relates to the accounting for equity investments. ASU 2016-01 will impact the disclosure and presentation of financial assets and liabilities. ASU 2016-01 is effective for annual reporting periods, and interim periods within those years beginning after December 15, 2017, accordingly, the Company adopted ASU 2016-01 on January 29, 2018. The Company is currently in the process of evaluating the impact of the adoption of this standard on our consolidated financial statements. Leases In February 2016, the FASB issued Accounting Standards Update No. 2016-02, Leases (Topic 842) (“ASU 2016-02”), which requires lessees to recognize most leases on the balance sheets (right-of-use asset and lease liability), but recognize expenses on the income statements in a manner which is similar to the current lease standard. The provisions of ASU 2016-02 are effective for public entities with fiscal years beginning after December 15, 2018, and interim periods within those years, with early adoption permitted. The Company expects to adopt ASU 2016-02 on February 4, 2019, the first day of the Company’s first quarter for the fiscal year ending February 2, 2020, the Company’s fiscal year 2019. The Company conducts its retail operations through leased stores and therefore, the Company expects the adoption of ASU 2016-02 to have an increase in assets and liabilities on the Company’s Consolidated Balance Sheets, due to recording of right-to-use assets and the corresponding lease liabilities, which is expected to be material. Statement of Cash Flows In November 2016, the FASB issued Accounting Standards Update No. 2016-18, Statement of Cash Flows (Topic 230): Restricted Cash (“ASU 2016-18”), which requires companies to include cash and cash equivalents that have restrictions on withdrawal or use in total cash and cash equivalents on the statement of cash flows. ASU 2016-18 is effective for public entities with fiscal years beginning after December 15, 2017, and interim periods within those years, with early adoption permitted. The Company expects to adopt ASU 2016-18 on January 29, 2018, the first day of the Company’s first quarter for the fiscal year ending February 3, 2019, the Company’s fiscal year 2018. Upon adoption, the Company expects to include restricted cash in total cash and cash equivalents on the Company’s statement of cash flows.

Schedule II Valuation And Qualifying Accounts

12 Months Ended

Jan. 28, 2018

Schedule II Valuation And Qualifying Accounts [Abstract]

Schedule II Valuation And Qualifying Accounts

DULUTH HOLDINGS INC.

SCHEDULE II

VALUATION AND QUALIFYING ACCOUNTS

For the Years Ended January 28, 2018, January 29, 2017 and January 31, 2016

(Amounts in thousands)



			Charged to		Charged to
	Beginning		Cost and		Other				Ending
	Balance		Expenses		Accounts		Deductions		Balance
Inventory reserve
Year ended January 28, 2018	$	1,242	$	624	$	—	$	—	$	1,866
Year ended January 29, 2017		1,404		(162)		—		—		1,242
Year ended January 31, 2016		1,290		114		—		—		1,404

Product returns reserve
Year ended January 28, 2018	$	1,088	$	(8)	$	—	$	—	$	1,080
Year ended January 29, 2017		1,244		(156)		—		—		1,088
Year ended January 31, 2016		961		283		—		—		1,244

See accompanying Report of Independent Registered Public Accounting Firm.

Nature of Operations and Basis of Presentation (Policy)	12 Months Ended
Nature of Operations and Basis of Presentation (Policy)	Jan. 28, 2018
Nature of Operations and Basis of Presentation [Abstract]
Nature of Operations	Nature of Operations Duluth Holdings Inc. (“Duluth Trading” or the “Company”), a Wisconsin corporation, is a lifestyle brand of men’s and women’s casual wear, workwear and accessories sold exclusively through the Company’s own direct and retail channels. The direct segment, consisting of the Company’s website and catalogs, offers products nationwide. In 2010, the Company added retail to its omnichannel platform with the opening of its first store. Since then, Duluth Trading has expanded its retail presence, and as of January 28, 2018, the Company operated 28 retail stores and three outlet stores. The Company’s products are marketed under the Duluth Trading Company brand, with the majority of products being exclusively developed and sold as Duluth Trading branded merchandise. The Company has two classes of authorized common stock: Class A common stock and Class B common stock. The rights of holders of Class A common stock and Class B common stock are identical, except for voting and conversion rights. Each share of Class A common stock is entitled to ten votes per share and is convertible at any time into one share of Class B common stock. Each share of Class B common stock is entitled to one vote per share. The Company’s Class B common stock trades on the NASDAQ Global Select Market under the symbol “DLTH.”
Basis of Presentation	Basis of Presentation The consolidated financial statements are prepared in accordance with U.S. Generally Accepted Accounting Principles (“U.S. GAAP”). All intercompany balances and transactions have been eliminated. The Company’s fiscal year ends on the Sunday nearest to January 31 of the following year. Fiscal 2017, 2016 and 2015 ended on January 28, 2018, January 29, 2017, and January 31, 2016, respectively, and were all 52-week periods.
Seasonality of Business	Seasonality of Business The Company’s business is affected by the pattern of seasonality common to most retail apparel businesses. Historically, the Company has recognized a significant portion of its revenue and operating profit in the fourth fiscal quarter of each year as a result of increased sales during the holiday season.
Unaudited Pro Forma Net Income Information	Unaudited Pro Forma Net Income Information For the year ended January 31, 2016, the unaudited pro forma net income information gives effect to the conversion of the Company to a “C” corporation on November 25, 2015. Prior to such conversion, the Company was an “S” corporation and generally not subject to income taxes. The pro forma net income, therefore, includes an adjustment for income tax expense on the income attributable to controlling interest as if the Company had been a “C” corporation as of February 4, 2013 at an assumed combined federal, state and local effective tax rate of 40%, which approximates the calculated statutory rate for each period. No pro forma income tax expense was calculated on the income attributable to noncontrolling interest because this entity did not convert to a “C” corporation. For the year ended January 31, 2016, the unaudited pro forma basic and diluted net income per share of Class A and Class B common stock is computed using the unaudited pro forma net income, as discussed above.

Summary of Significant Accounting Policies (Policy)

12 Months Ended

Jan. 28, 2018

Summary of Significant Accounting Policies [Abstract]

Principles of Consolidation

Use of Estimates

Revenue Recognition

The Company recognizes revenue when the following four criteria are met:

persuasive evidence of an arrangement exists;

title has passed to the customer;

the sales price is fixed and determinable and no further obligation exists; and

collectability is reasonably assured.

Cost of Goods Sold and Selling, General and Administrative Expenses

The following table illustrates the primary costs classified in cost of goods sold and selling, general and administrative expenses:


Cost of Goods Sold		Selling, General and Administrative Expenses
	Direct cost of purchased merchandise		Payroll and payroll-related expenses
	Inventory shrinkage and inventory adjustments due to obsolescence		Third party logistics ("3PL")
	Inbound freight		Occupancy expenses related to stores and operations at the Company's headquarters, including utilities
	Freight from the Company's distribution centers to its stores		Depreciation and amortization
			Advertising expenses, including television advertising, catalog production and mailing and print advertising costs
			Freight associated with shipping product to customers
			Consulting and professional fees

Deferred Catalog and Advertising Expenses

Catalog and advertising expenses were $88.6 million, $78.5 million and $65.2 million for fiscal 2017, fiscal 2016 and fiscal 2015, respectively.

Shipping and Processing

Income Taxes

Concentrations of Credit Risk

Restricted Cash

Significant Suppliers

Inventory Valuation

Inventory, consisting of purchased product, is valued at the lower of cost and net realizable value, under the first-in, first-out method.

Property and Equipment

Property and equipment consist of the following:



	January 28, 2018		January 29, 2017
(in thousands)
Land and land improvements	$	3,055	$	2,986
Leasehold improvements		20,985		12,752
Buildings		33,906		16,178
Vehicles		177		177
Warehouse equipment		5,850		3,939
Office equipment and furniture		22,161		11,125
Computer equipment		3,573		2,509
Software		7,540		6,659
		97,247		56,325
Accumulated depreciation and amortization		(22,739)		(15,529)
		74,508		40,796
Construction in progress		35,197		11,636
Property and equipment, net	$	109,705	$	52,432



	Years
Land improvements	15	-	40
Leasehold improvements	3	-	15
Buildings			39
Vehicles	5	-	10
Warehouse equipment	5	-	15
Office equipment and furniture	3	-	10
Computer equipment	3	-	5
Software	3	-	5

Build-to-Suit Lease

Goodwill

Other Assets

Scheduled future amortization of amortizable other assets are as follows as of January 28, 2018:



Fiscal year
(in thousands)
2018	$	29
2019		26
2020		22
2021		21
2022		20
Thereafter		80
	$	198

Impairment of Long-Lived Assets

For fiscal 2017, fiscal 2016 and fiscal 2015, management did not identify any events or changes in circumstances that indicated the potential impairment of long-lived assets.

Deferred Rent Obligation

Store Pre-opening Costs

Store pre-opening costs are expensed as incurred and are included in selling, general and administrative expenses.

Stock-Based Compensation

The following is a summary of the activity in the Company’s non-vested restricted stock during the years ended January 28, 2018, January, 29, 2017, and January 31, 2016:



		Weighted average
		grant date
		fair value
	Shares	per share
Outstanding at February 1, 2015	246,708	$	1.67
Granted	587,769		3.78
Vested	(38,124)		3.35
Outstanding at January 31, 2016	796,353		3.15
Granted	59,814		23.41
Vested	(61,455)		7.52
Outstanding at January 29, 2017	794,712		4.34
Granted	110,878		19.54
Vested	(347,825)		3.04
Forfeited	(21,294)		22.31
Outstanding at January 28, 2018	536,471	$	7.60

Taxes Collected from Customers

Other Comprehensive Income or Loss

Fair Value Measurements

Level 1 – Quoted prices in active markets for identical assets or liabilities.

Level 3 – Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.

January 28, 2018

January 29, 2017

Cost or

Gross

Amortized

Unrealized

Estimated

Cost

Gains

Losses

Fair Value

(in thousands)

Level 3 security:

Corporate trust

6,323

—

6,323

—

The following table presents the future receipts related to the Company’s available-for-sale security by contractual maturity as of January 28, 2018. Cost and estimated fair value are equal.


	Estimated
	Fair Value
(in thousands)
Within one year	$	28
After one year through five years		739
After five years through ten years		1,208
After ten years		4,348
Total	$	6,323

Summary of Significant Accounting Policies (Tables)

12 Months Ended

Jan. 28, 2018

Summary of Significant Accounting Policies [Abstract]

Schedule of Property and Equipment



	January 28, 2018		January 29, 2017
(in thousands)
Land and land improvements	$	3,055	$	2,986
Leasehold improvements		20,985		12,752
Buildings		33,906		16,178
Vehicles		177		177
Warehouse equipment		5,850		3,939
Office equipment and furniture		22,161		11,125
Computer equipment		3,573		2,509
Software		7,540		6,659
		97,247		56,325
Accumulated depreciation and amortization		(22,739)		(15,529)
		74,508		40,796
Construction in progress		35,197		11,636
Property and equipment, net	$	109,705	$	52,432

Property and Equipment Depreciable Lives by Major Classification



	Years
Land improvements	15	-	40
Leasehold improvements	3	-	15
Buildings			39
Vehicles	5	-	10
Warehouse equipment	5	-	15
Office equipment and furniture	3	-	10
Computer equipment	3	-	5
Software	3	-	5

Scheduled Future Amortization of Amortizable Other Assets



Fiscal year
(in thousands)
2018	$	29
2019		26
2020		22
2021		21
2022		20
Thereafter		80
	$	198

Summary of Activity in Non-Vested Restricted Stock



		Weighted average
		grant date
		fair value
	Shares	per share
Outstanding at February 1, 2015	246,708	$	1.67
Granted	587,769		3.78
Vested	(38,124)		3.35
Outstanding at January 31, 2016	796,353		3.15
Granted	59,814		23.41
Vested	(61,455)		7.52
Outstanding at January 29, 2017	794,712		4.34
Granted	110,878		19.54
Vested	(347,825)		3.04
Forfeited	(21,294)		22.31
Outstanding at January 28, 2018	536,471	$	7.60

Carrying Value of Available-For-Sale Security Valued Based on Discounted Cash Flow Method (Level 3)

January 28, 2018

January 29, 2017

Cost or

Gross

Amortized

Unrealized

Estimated

Cost

Gains

Losses

Fair Value

(in thousands)

Level 3 security:

Corporate trust

6,323

—

6,323

—

Future Receipts Related to Available-For-Sale Security by Contractual Maturity


	Estimated
	Fair Value
(in thousands)
Within one year	$	28
After one year through five years		739
After five years through ten years		1,208
After ten years		4,348
Total	$	6,323

Debt and Lines of Credit (Tables)

12 Months Ended

Jan. 28, 2018

Debt and Lines of Credit [Abstract]

Schedule of Debt



	January 28, 2018		January 29, 2017
(in thousands)
SRV Mortgage Term A Note	$	690	$	727
SRV Mortgage Term B Note		783		—
Capitalized lease obligations		35		50
	$	1,508	$	777
Less: current maturities		(84)		(742)
Long-term debt	$	1,424	$	35

Future Principal Maturities of All Debt Including Capital Leases



Fiscal year
(in thousands)
2018	$	84
2019		86
2020		86
2021		86
2022		86
Thereafter		1,080
	$	1,508

Accrued Expenses and Other Current Liabilities (Tables)

12 Months Ended

Jan. 28, 2018

Accrued Expenses and Other Current Liabilities [Abstract]

Schedule of Accrued Expenses and Other Current Liabilities


	January 28, 2018		January 29, 2017
(in thousands)
Salaries and benefits	$	5,370	$	3,885
Deferred revenue		7,285		5,590
Freight		4,062		1,574
Product returns		1,080		1,088
Catalog costs		839		556
Unpaid purchases of property & equipment		2,028		3,485
Accrued advertising		1,011		1,060
Other		3,586		2,584
Total accrued expenses and other current liabilities	$	25,261	$	19,822

Variable Interest Entities (Tables)

12 Months Ended

Jan. 28, 2018

Variable Interest Entities [Abstract]

Amounts Included in Condensed Consolidated Balance Sheets as Result of Consolidation of SRV



	January 28, 2018		January 29, 2017
(in thousands)
Cash	$	655	$	139
Other receivables		10		9
Property and equipment, net		4,114		3,248
Other assets, net		53		5
Total assets	$	4,832	$	3,401

Other current liabilities	$	160	$	792
Long-term debt		1,393		—
Noncontrolling interest in VIE		3,279		2,609
Total liabilities and shareholders' equity	$	4,832	$	3,401

- Definition

Tabular disclosure of the significant judgments and assumptions made in determining whether a variable interest (as defined) held by the entity requires the variable interest entity (VIE) (as defined) to be consolidated and (or) disclose information about its involvement with the VIE, individually or in aggregate (as applicable); the nature of restrictions, if any, on the consolidated VIE's assets and on the settlement of its liabilities reported by an entity in its statement of financial position, including the carrying amounts of such assets and liabilities; the nature of, and changes in, the risks associated with involvement in the VIE; how involvement with the VIE affects the entity's financial position, financial performance, and cash flows; the lack of recourse if creditors (or beneficial interest holders) of the consolidated VIE have no recourse to the general credit of the primary beneficiary (if applicable); the terms of arrangements, giving consideration to both explicit arrangements and implicit variable interests, if any, that could require the entity to provide financial support to the VIE, including events or circumstances that could expose the entity to a loss; the methodology used by the entity for determining whether or not it is the primary beneficiary of the variable interest entity; the significant factors considered and judgments made in determining that the power to direct the activities of a VIE that most significantly impact the VIE's economic performance are shared (as defined); the carrying amounts and classification of assets and liabilities of the VIE included in the statement of financial position; the entity's maximum exposure to loss, if any, as a result of its involvement with the VIE, including how the maximum exposure is determined and significant sources of the entity's exposure to the VIE; a comparison of the carrying amounts of the assets and liabilities and the entity's maximum exposure to loss; information about any liquidity arrangements, guarantees, and (or) other commitments by third parties that may affect the fair value or risk of the entity's variable interest in the VIE; whether or not the entity has provided financial support or other support (explicitly or implicitly) to the VIE that it was not previously contractually required to provide or whether the entity intends to provide that support, including the type and amount of the support and the primary reasons for providing the support; and supplemental information the entity determines necessary to provide.

+ References + Details

Earnings Per Share (Tables)

12 Months Ended

Jan. 28, 2018

Earnings Per Share [Abstract]

Reconciliation of Numerator and Denominator of Basic and Diluted Earnings Per Share



	Fiscal Year Ended
	January 28, 2018		January 29, 2017		January 31, 2016
(in thousands, except per share data)
Numerator - net income attributable to controlling interest	$	23,351	$	21,315	$	27,439
Denominator - weighted average shares (Class A and Class B)
Basic		31,853		31,527		25,250
Dilutive shares		432		722		728
Diluted		32,285		32,249		25,978
Earnings per share (Class A and Class B)
Basic	$	0.73	$	0.68	$	1.09
Diluted	$	0.72	$	0.66	$	1.06

Segment Reporting (Tables)

12 Months Ended

Jan. 28, 2018

Segment Reporting [Abstract]

Schedule of Segment Information



	Fiscal Year Ended
	January 28, 2018		January 29, 2017		January 31, 2016
(in thousands)
Net sales
Direct	$	330,940	$	309,674	$	266,341
Retail		140,507		66,442		37,816
Total net sales	$	471,447	$	376,116	$	304,157
Operating income
Direct	$	13,247	$	24,458	$	21,031
Retail		23,825		10,543		8,119
Total operating income		37,072		35,001		29,150
Interest expense		1,988		194		306
Other income, net		421		247		181
Income before income taxes	$	35,505	$	35,054	$	29,025

Segment total assets



	January 28, 2018		January 29, 2017
(in thousands)
Direct	$	133,866	$	115,239
Retail		89,236		40,728
Total assets at period end	$	223,102	$	155,967

Segment depreciation and amortization



	Fiscal Year Ended
	January 28, 2018		January 29, 2017		January 31, 2016
(in thousands)
Direct	$	2,855	$	2,763	$	1,786
Retail		4,475		1,935		1,051
Total depreciation and amortization	$	7,330	$	4,698	$	2,837

Segment capital expenditures



	Fiscal Year Ended
	January 28, 2018		January 29, 2017		January 31, 2016
(in thousands)
Direct	$	10,813	$	13,307	$	3,550
Retail		35,651		15,365		3,756
Total capital expenditures	$	46,464	$	28,672	$	7,306

Income Taxes (Tables)

12 Months Ended

Jan. 28, 2018

Income Taxes [Abstract]

Components of Income Tax Expense


	Fiscal Year Ended


	January 28, 2018		January 29, 2017		January 31, 2016
(in thousands)
Current:
Federal	$	9,118	$	10,009	$	1,114
State		2,227		1,980		194
		11,345		11,989		1,308
Deferred:
Federal		658		1,496		100
State		(125)		40		(69)
		533		1,536		31
Total income tax expense	$	11,878	$	13,525	$	1,339

Reconciliation of Income Tax Expense to Amount Computed at Federal Statutory Rate


	Fiscal Year Ended

	January 28, 2018				January 29, 2017				January 31, 2016
(in thousands)
Federal taxes at statutory rate	$	11,939	33.9	%	$	12,194	35.0	%	$	10,073	35.0	%
Tax effect of earnings not subject to federal income tax due to "S" corporation status		—	—	%		—	—	%		(8,952)	(31.1)	%
Statutory rate change		(1,510)	(4.3)	%		—	—	%		—	—	%
State and local income taxes, net of federal benefit		1,410	4.0	%		1,315	3.8	%		124	0.4	%
Impact of change in tax status		—	—	%		—	—	%		94	0.3	%
Other		39	0.1	%		16	0.1	%		—	—	%
Total income tax expense	$	11,878	33.7	%	$	13,525	38.9	%	$	1,339	4.6	%

Significant Components of Deferred Tax Assets and Liabilities



	January 28, 2018		January 29, 2017
(in thousands)
Deferred tax assets:
Returns allowance	$	281	$	424
Uniform capitalization		723		754
Inventory		485		484
Deferred rent		935		902
Accruals		7,902		2,128
Stock-based compensation		158		—
Advance payments		386		267
Total deferred tax assets		10,870		4,959

Deferred tax liabilities:
Property and equipment		12,174		5,130
Stock-based compensation		—		227
Prepaid expenses		734		1,069
Goodwill and intangibles		62		100
Total deferred tax liabilities		12,970		6,526
Net deferred tax liabilities	$	2,100	$	1,567

Leases (Tables)

12 Months Ended

Jan. 28, 2018

Leases [Abstract]

Future Minimum Lease Payments Under Non-cancellable Operating Leases



	Related
Fiscal year	party		Other		Total
(in thousands)
2018	$	133	$	10,030	$	10,163
2019		147		11,988		12,135
2020		144		11,526		11,670
2021		147		10,840		10,987
2022		149		10,956		11,105
Thereafter		136		85,828		85,964
Total future minimum lease payments	$	856	$	141,168	$	142,024

Quarterly Financial Data (Unaudited) (Tables)

12 Months Ended

Jan. 28, 2018

Quarterly Financial Data (Unaudited) [Abstract]

Schedule of Quarterly Financial Data



	Fiscal 2017
	First Quarter		% of Net Sales	Second Quarter		% of Net Sales	Third Quarter		% of Net Sales	Fourth Quarter		% of Net Sales
(in thousands, except earnings per share)
Net sales	$	83,687	100.0%	$	86,226	100.0%	$	83,729	100.0%	$	217,805	100.0%
Gross profit		48,643	58.1%		48,923	56.7%		47,427	56.6%		116,026	53.3%
Operating income (loss)		749	0.9%		7,389	8.6%		(612)	-0.7%		29,546	13.6%
Net income (loss) attributable to controlling interest		355	0.4%		4,284	5.0%		(816)	-1.0%		19,528	9.0%
Basic earnings (loss) per share attributable to controlling interest (Class A and Class B)		0.01			0.13			(0.03)			0.61
Diluted earnings (loss) per share attributable to controlling interest (Class A and Class B)		0.01			0.13			(0.03)			0.60



	Fiscal 2016
	First Quarter		% of Net Sales	Second Quarter		% of Net Sales	Third Quarter		% of Net Sales	Fourth Quarter		% of Net Sales
(in thousands, except earnings per share)
Net sales	$	68,632	100.0%	$	65,823	100.0%	$	67,008	100.0%	$	174,653	100.0%
Gross profit		39,691	57.8%		38,922	59.1%		38,748	57.8%		96,785	55.4%
Operating income		5,341	7.8%		5,986	9.1%		819	1.2%		22,855	13.1%
Net income attributable to controlling interest		3,241	4.7%		3,619	5.5%		462	0.7%		13,993	8.0%
Basic earnings per share attributable to controlling interest (Class A and Class B)		0.10			0.11			0.01			0.44
Diluted earnings per share attributable to controlling interest (Class A and Class B)		0.10			0.11			0.01			0.43

Nature of Operations and Basis of Presentation (Details) $ / shares in Units, $ in Millions			12 Months Ended
	Nov. 25, 2015 USD ($) $ / shares shares	Feb. 04, 2013	Jan. 28, 2018 item store segment	Jan. 29, 2017	Jan. 31, 2016
Number of retail stores \| store			28
Number of outlet stores \| store			3
Number of classes of authorized common stock \| segment			2
Common stock voting and conversion rights			Each share of Class A common stock is entitled to ten votes per share and is convertible at any time into one share of Class B common stock. Each share of Class B common stock is entitled to one vote per share.
Effective tax rate		40.00%	33.70%	38.90%	4.60%
Class A common stock [Member]
Number of votes per share \| item			10
Class B common stock [Member]
Number of votes per share \| item			1
Class B common stock [Member] \| IPO [Member]
Number of shares issued and sold \| shares	7,666,667
Net proceed from stock issued	$ 83.9
Discount on common stock shares issued	6.4
Stock issuance fees and expenses	1.7
Repayment of debt with proceeds from IPO	$ 46.6
Cumulative Undistributed Taxable Earnings Paid To Existing Shareholders	100.00%
Class B common stock [Member] \| IPO [Member] \| Underwriters Option To Purchase Additional Shares [Member]
Number of shares issued and sold \| shares	1,000,000
Price per share issued \| $ / shares	$ 12.00

Summary of Significant Accounting Policies (Narrative) (Details) - USD ($) $ in Thousands	12 Months Ended
	Jan. 28, 2018	Jan. 29, 2017	Jan. 31, 2016	Jan. 29, 2018
Catalog and advertising expenses	$ 88,600	$ 78,500	$ 65,200
Shipping and processing expenses	28,100	24,300	20,400
Depreciation and amortization	7,330	4,698	2,837
Non-current liability related to build-to-suit lease transactions	26,578	3,349
Goodwill impairment loss	0	0	0
Amortization expense of other assets	100	100	$ 100
Accumulated amortization of other assets	300	200
Build-To-Suit Lease Transactions [Member]
Amount capitalized in property and equipment	36,500	6,600
Accumulated depreciation related to build-to-suit lease	300	10
Non-current liability related to build-to-suit lease transactions	$ 26,600	$ 3,300
Inventory Expenditures [Member] \| Supplier One [Member]
Concentration risk, percentage	50.00%	51.00%	54.00%
Inventory Expenditures [Member] \| Supplier Two [Member]
Concentration risk, percentage	18.00%	21.00%	17.00%
Minimum [Member]
Amortization period of capitalized deferred catalog costs	3 months
Other assets amortization estimated useful life	3 years
Maximum [Member]
Amortization period of capitalized deferred catalog costs	5 months
Other assets amortization estimated useful life	15 years
Restricted Stock [Member]
Stock compensation expense	$ 1,600	$ 1,200	$ 700
Unrecognized compensation expense	$ 2,100
Unrecognized compensation expense, weighted average recognition period	1 year 9 months 18 days
Restricted Stock [Member] \| Board Members [Member]
Stock-based compensation, vesting period	1 year
Restricted Stock [Member] \| Key Employees And Executives [Member] \| Minimum [Member]
Stock-based compensation, vesting period	2 years
Restricted Stock [Member] \| Key Employees And Executives [Member] \| Maximum [Member]
Stock-based compensation, vesting period	5 years
IPO [Member] \| 2015 Equity Incentive Plan [Member]
Percentage increase on number of shares reserved for future issuance	1.25%
Class B common stock [Member] \| IPO [Member] \| 2015 Equity Incentive Plan [Member]
Number of common stock shares awards reserved for issuance	1,614,631
Class B common stock [Member] \| IPO [Member] \| 2015 Equity Incentive Plan [Member] \| Subsequent Event [Member]
Number of common stock shares awards reserved for issuance				2,653,439

Summary of Significant Accounting Policies (Schedule of Property and Equipment) (Details) - USD ($) $ in Thousands	12 Months Ended
	Jan. 28, 2018	Jan. 29, 2017
Property, Plant and Equipment [Line Items]
Property and equipment	$ 97,247	$ 56,325
Accumulated depreciation and amortization	(22,739)	(15,529)
Property and equipment net excluding construction in progress	74,508	40,796
Property and equipment, net	109,705	52,432
Land and Land Improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	3,055	2,986
Leasehold Improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	20,985	12,752
Buildings [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	$ 33,906	16,178
Property and equipment estimated useful Life	39 years
Vehicles [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	$ 177	177
Warehouse Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	5,850	3,939
Office Equipment and Furniture [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	22,161	11,125
Computer Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	3,573	2,509
Software [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	7,540	6,659
Construction in Progress [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, net	$ 35,197	$ 11,636
Minimum [Member] \| Land and Land Improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	15 years
Minimum [Member] \| Leasehold Improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	3 years
Minimum [Member] \| Vehicles [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	5 years
Minimum [Member] \| Warehouse Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	5 years
Minimum [Member] \| Office Equipment and Furniture [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	3 years
Minimum [Member] \| Computer Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	3 years
Minimum [Member] \| Software [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	3 years
Maximum [Member] \| Land and Land Improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	40 years
Maximum [Member] \| Leasehold Improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	15 years
Maximum [Member] \| Vehicles [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	10 years
Maximum [Member] \| Warehouse Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	15 years
Maximum [Member] \| Office Equipment and Furniture [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	10 years
Maximum [Member] \| Computer Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	5 years
Maximum [Member] \| Software [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	5 years

Summary of Significant Accounting Policies (Scheduled Future Amortization of Amortizable Other Assets) (Details) $ in Thousands	Jan. 28, 2018 USD ($)
Finite-Lived Intangible Assets, Amortization Expense, Maturity Schedule [Abstract]
2018	$ 29
2019	26
2020	22
2021	21
2022	20
Thereafter	80
Other Assets	$ 198

Summary of Significant Accounting Policies (Summary of Activity in Non-Vested Restricted Stock) (Details) - Restricted Stock [Member] - $ / shares	12 Months Ended
	Jan. 28, 2018	Jan. 29, 2017	Jan. 31, 2016
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Beginning balance, shares	794,712	796,353	246,708
Granted	110,878	59,814	587,769
Vested	(347,825)	(61,455)	(38,124)
Forfeited	(21,294)
Ending balance, shares	536,471	794,712	796,353
Weighted average fair value per share, beginning balance	$ 4.34	$ 3.15	$ 1.67
Weighted average fair value per share, Granted	19.54	23.41	3.78
Weighted average grant date fair value, Vested	3.04	7.52	3.35
Weighted average fair value per share, Forfeited	22.31
Weighted average fair value per share, ending balance	$ 7.60	$ 4.34	$ 3.15

Summary of Significant Accounting Policies (Carrying Value of Available-For-Sale Security Valued Based on Discounted Cash Flow Method (Level 3)) (Details) $ in Thousands	Jan. 28, 2018 USD ($)
Schedule of Available-for-sale Securities [Line Items]
Estimated Fair Value	$ 6,323
Level 3 Security [Member] \| Corporate Trust [Member]
Schedule of Available-for-sale Securities [Line Items]
Cost or Amortized Cost	6,323
Estimated Fair Value	$ 6,323

Summary of Significant Accounting Policies (Future Receipts Related to Available-For-Sale Security by Contractual Maturity) (Details) $ in Thousands	Jan. 28, 2018 USD ($)
Available For Sale Securities [Abstract]
Within one year	$ 28
After one year through five years	739
After five years through ten years	1,208
After ten years	4,348
Total	$ 6,323

Debt and Lines of Credit (Narrative) (Details) - USD ($)		12 Months Ended
	Jul. 20, 2017	Jan. 28, 2018	Jan. 29, 2017	Nov. 01, 2017	Sep. 29, 2017
Amended And Restated Loan Agreement [Member]
Debt Instrument [Line Items]
Debt instrument, effective rate		2.80%
Line of credit maturity date		Jul. 31, 2019
Amended And Restated Loan Agreement [Member] \| September 29, 2017 through July 31, 2019 [Member]
Debt Instrument [Line Items]
Line of credit facility maximum borrowing capacity					$ 60,000,000
Amended And Restated Loan Agreement [Member] \| November 1, 2017 through December 31, 2017 [Member]
Debt Instrument [Line Items]
Line of credit facility maximum borrowing capacity				$ 80,000,000
Amended And Restated Loan Agreement [Member] \| January 1, 2018 through July 31, 2019 [Member]
Debt Instrument [Line Items]
Line of credit facility maximum borrowing capacity				$ 60,000,000
SRV [Member] \| SRV Mortgage Term A Note [Member] \| Debt Refinanced [Member]
Debt Instrument [Line Items]
Debt instrument, maturity date	Sep. 01, 2022
Required monthly principal payments	$ 3,300
Debt instrument stated percentage interest rate	3.69%
SRV [Member] \| SRV Mortgage Note Due September 2017 [Member] \| SRV Mortgage Term A Note [Member]
Debt Instrument [Line Items]
Debt, original balance			$ 800,000
Debt instrument, maturity date		Sep. 30, 2017
Required monthly principal payments			$ 3,300
Debt instrument stated percentage interest rate			3.10%
SRV [Member] \| SRV Mortgage Note Due September 2022 [Member] \| SRV Mortgage Term B Note [Member]
Debt Instrument [Line Items]
Debt, original balance	$ 800,000
Debt instrument, maturity date	Sep. 01, 2022
Required monthly principal payments	$ 3,300
Debt instrument stated percentage interest rate	3.69%

Debt and Lines of Credit (Schedule of Debt) (Details) - USD ($) $ in Thousands	Jan. 28, 2018	Jan. 29, 2017
Debt Instrument [Line Items]
Long-term debt and capital lease obligations including current maturities	$ 1,508	$ 777
Less: current maturities	(84)	(742)
Long-term debt	1,424	35
SRV Mortgage Term A Note [Member]
Debt Instrument [Line Items]
Long-term debt and capital lease obligations including current maturities	690	727
SRV Mortgage Term B Note [Member]
Debt Instrument [Line Items]
Long-term debt and capital lease obligations including current maturities	783
Capitalized Lease Obligations [Member]
Debt Instrument [Line Items]
Long-term debt and capital lease obligations including current maturities	$ 35	$ 50

Debt and Lines of Credit (Future Principal Maturities of All Debt Including Capital Leases) (Details) - USD ($) $ in Thousands	Jan. 28, 2018	Jan. 29, 2017
Maturities of Long-term Debt and Capital Lease Obligations [Abstract]
2018	$ 84
2019	86
2020	86
2021	86
2022	86
Thereafter	1,080
Long-term debt and capital lease obligations including current maturities	$ 1,508	$ 777

Accrued Expenses and Other Current Liabilities (Schedule of Accrued Expenses and Other Current Liabilities) (Details) - USD ($) $ in Thousands	Jan. 28, 2018	Jan. 29, 2017
Accrued Expenses and Other Current Liabilities [Abstract]
Salaries and benefits	$ 5,370	$ 3,885
Deferred revenue	7,285	5,590
Freight	4,062	1,574
Product returns	1,080	1,088
Catalog costs	839	556
Unpaid purchases of property & equipment	2,028	3,485
Accrued advertising	1,011	1,060
Other	3,586	2,584
Total accrued expenses and other current liabilities	$ 25,261	$ 19,822

Variable Interest Entities (Narrative) (Details) $ in Thousands		12 Months Ended
	Aug. 18, 2017 USD ($)	Jan. 28, 2018 USD ($) entity	Jan. 29, 2017 entity
Variable Interest Entities [Line Items]
Amount invested in a trust		$ 6,323
Variable Interest Entity, Primary Beneficiary [Member]
Variable Interest Entities [Line Items]
Number of variable interest entity \| entity		1	1
Wisconsin [Member] \| TRI Holdings, LLC [Member] \| Variable Interest Entity, Not Primary Beneficiary [Member]
Variable Interest Entities [Line Items]
Amount invested in a trust	$ 6,300

Variable Interest Entities (Amounts Included in Condensed Consolidated Balance Sheets as Result of consolidation of SRV) (Details) - USD ($) $ in Thousands	Jan. 28, 2018	Jan. 29, 2017	Jan. 31, 2016	Feb. 01, 2015
Variable Interest Entity [Line Items]
Cash	$ 2,865	$ 24,042	$ 37,873	$ 7,881
Other receivables	273	349
Property and equipment, net	109,705	52,432
Other assets, net	628	452
Total assets	223,102	155,967
Noncontrolling interest in VIE	3,279	2,609
Total liabilities and shareholders' equity	223,102	155,967
SRV [Member]
Variable Interest Entity [Line Items]
Cash	655	139
Other receivables	10	9
Property and equipment, net	4,114	3,248
Other assets, net	53	5
Total assets	4,832	3,401
Other current liabilities	160	792
Long-term debt	1,393
Noncontrolling interest in VIE	3,279	2,609
Total liabilities and shareholders' equity	$ 4,832	$ 3,401

Earnings Per Share (Reconciliation of Numerator and Denominator of Basic and Diluted Earnings Per Share) (Details) - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	3 Months Ended								12 Months Ended
	Jan. 28, 2018	Oct. 29, 2017	Jul. 30, 2017	Apr. 30, 2017	Jan. 29, 2017	Oct. 30, 2016	Jul. 31, 2016	May 01, 2016	Jan. 28, 2018	Jan. 29, 2017	Jan. 31, 2016
Net income attributable to controlling interest	$ 19,528	$ (816)	$ 4,284	$ 355	$ 13,993	$ 462	$ 3,619	$ 3,241	$ 23,351	$ 21,315	$ 27,439
Net income per share attributable to controlling interest, Basic	$ 0.61	$ (0.03)	$ 0.13	$ 0.01	$ 0.44	$ 0.01	$ 0.11	$ 0.10
Net income per share attributable to controlling interest, Diluted	$ 0.60	$ (0.03)	$ 0.13	$ 0.01	$ 0.43	$ 0.01	$ 0.11	$ 0.10
Class A and Class B common stock
Basic weighted average shares									31,853	31,527	25,250
Dilutive shares weighted average shares									432	722	728
Diluted weighted average shares									32,285	32,249	25,978
Net income per share attributable to controlling interest, Basic									$ 0.73	$ 0.68	$ 1.09
Net income per share attributable to controlling interest, Diluted									$ 0.72	$ 0.66	$ 1.06

Segment Reporting (Narrative) (Details)	12 Months Ended
Segment Reporting (Narrative) (Details)	Jan. 28, 2018 segment
Segment Reporting [Abstract]
Number of operating segments	2
Number of reportable segments	2

Segment Reporting (Schedule of Segment Information) (Details) - USD ($) $ in Thousands	3 Months Ended								12 Months Ended
	Jan. 28, 2018	Oct. 29, 2017	Jul. 30, 2017	Apr. 30, 2017	Jan. 29, 2017	Oct. 30, 2016	Jul. 31, 2016	May 01, 2016	Jan. 28, 2018	Jan. 29, 2017	Jan. 31, 2016
Segment Reporting Information [Line Items]
Net sales	$ 217,805	$ 83,729	$ 86,226	$ 83,687	$ 174,653	$ 67,008	$ 65,823	$ 68,632	$ 471,447	$ 376,116	$ 304,157
Operating income	29,546	$ (612)	$ 7,389	$ 749	22,855	$ 819	$ 5,986	$ 5,341	37,072	35,001	29,150
Interest expense									1,988	194	306
Other income, net									421	247	181
Income before income taxes									35,505	35,054	29,025
Assets	223,102				155,967				223,102	155,967
Depreciation and amortization									7,330	4,698	2,837
Capital expenditures									46,464	28,672	7,306
Direct [Member]
Segment Reporting Information [Line Items]
Net sales									330,940	309,674	266,341
Operating income									13,247	24,458	21,031
Assets	133,866				115,239				133,866	115,239
Depreciation and amortization									2,855	2,763	1,786
Capital expenditures									10,813	13,307	3,550
Retail [Member]
Segment Reporting Information [Line Items]
Net sales									140,507	66,442	37,816
Operating income									23,825	10,543	8,119
Assets	$ 89,236				$ 40,728				89,236	40,728
Depreciation and amortization									4,475	1,935	1,051
Capital expenditures									$ 35,651	$ 15,365	$ 3,756

Income Taxes (Narrative) (Details) - USD ($) $ in Thousands			3 Months Ended	12 Months Ended
Income Taxes (Narrative) (Details) - USD ($) $ in Thousands	Dec. 22, 2017	Feb. 04, 2013	Jan. 31, 2016	Dec. 31, 2018	Jan. 28, 2018	Jan. 29, 2017	Jan. 31, 2016
U.S. corporate income tax	35.00%				33.90%	35.00%	35.00%
Effective tax rate		40.00%			33.70%	38.90%	4.60%
Net benefit on U.S. deferred tax assets and liabilities					$ 1,500
Increase in net deferred tax liabilities			$ 100
Tax expense for interest or penalties					0	$ 0	$ 0
Deferred income taxes			$ 100		533	1,536	$ 31
Unrecognized tax benefits					$ 0	$ 0
Tax Cuts And Jobs Act [Member]
Effective tax rate					33.90%
Scenario, Plan [Member]
U.S. corporate income tax				21.00%
Federal [Member]
Tax years open for tax examination					2014
State [Member]
Tax years open for tax examination					2013

Income Taxes (Components of Income Tax Expense) (Details) - USD ($)	12 Months Ended
	Jan. 28, 2018	Jan. 29, 2017	Jan. 31, 2016
Current:
Federal	$ 9,118,000	$ 10,009,000.0	$ 1,114,000
State	2,227,000	1,980,000.0	194,000
Total current income tax expense	11,345,000	11,989,000.0	1,308,000
Deferred:
Federal	658,000	1,496,000.0	100,000
State	(125,000)	40,000.0	(69,000)
Total deferred income tax expense	533,000	1,536,000.0	31,000
Total income tax expense	$ 11,878,000	$ 13,525,000.0	$ 1,339,000

Income Taxes (Reconciliation of Income Tax Expense to Amount Computed at Federal Statutory Rate) (Details) - USD ($)			12 Months Ended
	Dec. 22, 2017	Feb. 04, 2013	Jan. 28, 2018	Jan. 29, 2017	Jan. 31, 2016
Income Taxes [Abstract]
Federal taxes at statutory rate			$ 11,939,000	$ 12,194,000.0	$ 10,073,000
Tax effect of earnings not subject to federal income tax due to "S" corporation status					(8,952,000)
Statutory rate change			(1,510,000)
State and local income taxes, net of federal benefit			1,410,000	1,315,000.0	124,000
Impact of change in tax status					94,000
Other			39,000	16,000.0
Total income tax expense			$ 11,878,000	$ 13,525,000.0	$ 1,339,000
Federal taxes at statutory rate	35.00%		33.90%	35.00%	35.00%
Tax effect of earnings not subject to federal income tax due to "S" corporation status					(31.10%)
Statutory rate change			(4.30%)
State and local income taxes, net of federal benefit			4.00%	3.80%	0.40%
Impact of change in tax status					0.30%
Other			0.10%	0.10%
Total income tax expense		40.00%	33.70%	38.90%	4.60%

Income Taxes (Significant Components of Deferred Tax Assets and Liabilities) (Details) - USD ($) $ in Thousands	Jan. 28, 2018	Jan. 29, 2017
Deferred tax assets:
Returns allowance	$ 281	$ 424
Uniform capitalization	723	754
Inventory	485	484
Deferred rent	935	902
Accruals	7,902	2,128
Stock-based compensation	158
Advance payments	386	267
Total deferred tax assets	10,870	4,959
Deferred tax liabilities:
Property and equipment	12,174	5,130
Stock-based compensation		227
Prepaid expenses	734	1,069
Goodwill and intangibles	62	100
Total deferred tax liabilities	12,970	6,526
Net deferred tax liabilities	$ 2,100	$ 1,567

Leases (Narrative) (Details) - USD ($)	1 Months Ended	12 Months Ended
Leases (Narrative) (Details) - USD ($)	Oct. 31, 2013	Jan. 28, 2018	Jan. 29, 2017	Jan. 31, 2016
Rent expense under non-cancellable operating leases		$ 5,500,000	$ 3,500,000	$ 1,700,000
Minimum [Member]
Store leases initial lease term		5 years
Maximum [Member]
Store leases initial lease term		15 years
Wisconsin [Member]
Lease expiration date		Dec. 31, 2023
Operating leases renewal term		5 years
Operating lease base monthly rental payments	$ 10,600	$ 11,500
Annual percentage increase on operating lease		2.00%
Rent expense under non-cancellable operating leases		$ 100,000	$ 100,000	$ 100,000

Leases (Future Minimum Lease Payments Under Non-cancellable Operating Leases) (Details) $ in Thousands	Jan. 28, 2018 USD ($)
2018	$ 10,163
2019	12,135
2020	11,670
2021	10,987
2022	11,105
Thereafter	85,964
Total future minimum lease payments	142,024
Related Party [Member]
2018	133
2019	147
2020	144
2021	147
2022	149
Thereafter	136
Total future minimum lease payments	856
Other [Member]
2018	10,030
2019	11,988
2020	11,526
2021	10,840
2022	10,956
Thereafter	85,828
Total future minimum lease payments	$ 141,168

Retirement Plan (Narrative) (Details) - 401(k) profit sharing plan [Member] - USD ($) $ in Millions	12 Months Ended
	Jan. 28, 2018	Jan. 29, 2017	Jan. 31, 2016
Profit sharing contributions percent on eligible wages	0.00%	0.00%	0.00%
Total expenses under the retirement plan	$ 0.8	$ 0.6	$ 0.5
Contribution on 3% of Participant Compensation [Member]
Quarterly employer matching contribution percent	100.00%
Contribution on 2% of Participant Compensation [Member]
Quarterly employer matching contribution percent	50.00%
Employer Matching Contribution 100% [Member]
Participant percentage contribution to the plan	3.00%
Employer Matching Contribution 50% [Member]
Participant percentage contribution to the plan	2.00%

Quarterly Financial Data (Unaudited) (Schedule of Quarterly Financial Data) (Details) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended								12 Months Ended
	Jan. 28, 2018	Oct. 29, 2017	Jul. 30, 2017	Apr. 30, 2017	Jan. 29, 2017	Oct. 30, 2016	Jul. 31, 2016	May 01, 2016	Jan. 28, 2018	Jan. 29, 2017	Jan. 31, 2016
Quarterly Financial Data (Unaudited) [Abstract]
Net sales	$ 217,805	$ 83,729	$ 86,226	$ 83,687	$ 174,653	$ 67,008	$ 65,823	$ 68,632	$ 471,447	$ 376,116	$ 304,157
% of Net Sales, Net sales	100.00%	100.00%	100.00%	100.00%	100.00%	100.00%	100.00%	100.00%
Gross profit	$ 116,026	$ 47,427	$ 48,923	$ 48,643	$ 96,785	$ 38,748	$ 38,922	$ 39,691	261,019	214,146	173,521
% of Net Sales, Gross profit	53.30%	56.60%	56.70%	58.10%	55.40%	57.80%	59.10%	57.80%
Operating (loss) income	$ 29,546	$ (612)	$ 7,389	$ 749	$ 22,855	$ 819	$ 5,986	$ 5,341	37,072	35,001	29,150
% of Net Sales, Operating income	13.60%	(0.70%)	8.60%	0.90%	13.10%	1.20%	9.10%	7.80%
Net income attributable to controlling interest	$ 19,528	$ (816)	$ 4,284	$ 355	$ 13,993	$ 462	$ 3,619	$ 3,241	$ 23,351	$ 21,315	$ 27,439
% of Net Sales, Net income attributable to controlling interest	9.00%	(1.00%)	5.00%	0.40%	8.00%	0.70%	5.50%	4.70%
Basic earnings per share attributable to controlling interest (Class A and Class B)	$ 0.61	$ (0.03)	$ 0.13	$ 0.01	$ 0.44	$ 0.01	$ 0.11	$ 0.10
Diluted earnings per share attributable to controlling interest (Class A and Class B)	$ 0.60	$ (0.03)	$ 0.13	$ 0.01	$ 0.43	$ 0.01	$ 0.11	$ 0.10

Schedule II Valuation And Qualifying Accounts (Details) - USD ($) $ in Thousands	12 Months Ended
	Jan. 28, 2018	Jan. 29, 2017	Jan. 31, 2016
Inventory Reserve [Member]
Valuation and Qualifying Accounts Disclosure [Line Items]
Beginning Balance	$ 1,242	$ 1,404	$ 1,290
Charged to Cost and Expenses	624	(162)	114
Ending Balance	1,866	1,242	1,404
Product Returns Reserve [Member]
Valuation and Qualifying Accounts Disclosure [Line Items]
Beginning Balance	1,088	1,244	961
Charged to Cost and Expenses	(8)	(156)	283
Ending Balance	$ 1,080	$ 1,088	$ 1,244

Related Party Transactions	12 Months Ended
Related Party Transactions	Jan. 28, 2018
Related Party Transactions [Abstract]
Related Party Transactions	10. RELATED PARTY TRANSACTIONS The Company leases certain real property from an entity owned by the majority shareholder. See Note 9 “Leases.”

Subsequent Events	12 Months Ended
Subsequent Events	Jan. 28, 2018
Subsequent Events [Abstract]
Subsequent Events	15. SUBSEQUENT EVENTS Management of the Company evaluated its January 28, 2018 consolidated financial statements for subsequent events through March 21, 2018, the date the financial statements were available to be issued. Management is not aware of any subsequent events which would require recognition or additional disclosure in the financial statements.