Mr. Weber assumed the role of Senior Vice President of Brand and Marketing in August 2024, serving as caretaker of brand and marketing across all facets of the company. Since joining Duluth Trading in 2023, Mr. Weber has taken on successively greater responsibility of the company’s brand, marketing, and customer analytics functions. Prior to joining Duluth Trading, he served as Vice President of Brand and Creative at Wilson Sporting Goods, a leading manufacturer and retailer in high-performance sports equipment, apparel, footwear and accessories. Previously, he spent nearly 5 years at adidas as Senior Director of Global Brand Design. Mr. Weber earned a Bachelor of Arts degree in Philosophy from Wheaton College and a Master of Fine Arts degree in Fiction from the State University of New York Brockport.