President and CEO
Mr. Sato was appointed President and Chief Executive Officer in May 2021. Prior to joining Duluth Trading, Mr. Sato was CEO of publicly traded Finish Line, a leading specialty retailer that delivered $1.8 billion in net sales in 2018 and operated over 900 branded locations in the U.S. under his leadership. During his tenure at Finish Line from 2007 to 2018, Mr. Sato spearheaded its successful merger with JD Sports; developed business extension strategies, including a key partnership with Macy’s; and created a road map for its digital and mobile first evolution. Previously, Mr. Sato had a 23-year career at Nordstrom, beginning as a sales associate in 1984 and climbing the corporate ranks to Vice President, Corporate Merchandising.